WHEN to Stop, Start, and Continue

People are looking in too many directions. We're doing too many things that are a mile wide and an inch deep. Let's stop and let's think about what we can remove. Stop, start, continue, as you say. Because really, although I love volume of activity, I think one of the challenges as you start doing that on a limited resource is you start putting too much effort into the creation of the thing and not enough effort into the distribution of the thing, and you end up doing lots of really creative campaigns, executions, dinners, events, whatever it might be, and none of them have the impact they could have because you haven't allowed the time to breathe and let them evolve and iterate a few cycles. Wholeheartedly agree that I'm. I'm the worst of them.

I wouldn't know anything about that. I'm the same guy that will be like, no more. No more new stuff. We need to focus. We're only going to do these three things. And like, two hours later, I'm like, have you seen this? We need to be doing this.

Yeah, my team will be laughing right now.