LinkedIn lets you show who you are beyond a resume. The speakers explain how to use it to display your work, personality, and passion for your industry in ways a traditional resume can't.
You don't have to try to be a thought leader.
It's really great to geek out on your industry. It just shows that you're passionate and that you have an opinion on things. LinkedIn is immensely helpful. I've used it more as a tool to help showcase personality and personal interests and kind of show a well rounded candidate. I do think it really helps show the company that you care about the industry that you're working within. I don't even look at their resume. I look and scan if they have a LinkedIn link and then click around there. I think a really great visual tool.
It's basically an interactive version of your resume where you can add more character, show your work. You have a LinkedIn profile built out. You can explain who you are, what you do, what your beliefs are, which companies you work at. But what if like once a month you wrote a post like recapping some of the like creative work that you're proud of that your team did?