WHY marketing is a long-lasting strategy

I've seen smaller startups make mistakes where like you kind of are playing whack a mole. This goes back to what we talked about the beginning Whack a mole with category creation. It's like let's try this category. Okay it wasn't that let's try this category. It's like this company is built around the idea of enterprise browser. That is not going to change. Maybe how the website looks and feels that's going to change. Right? This is why you know I always said like that quote that I have which is like life's too short to work for a CEO who doesn't get marketing. Marketing success is about the founders and executives and whoever runs the company being bought in seeing marketing as a long term strategy. That's, that's why you were brought in as head of brand in the early days it wasn't to you know get the first customers it was to create this like long lasting brand that you'll have.