Why marketing should never report to the CRO

Marketing becomes embedded in sales. Well, first of all, I think it's a terrible idea. There's two simple reasons. One, almost no CROs know what marketers do. Two, they you spend even more money. This is what I've learned. The companies I've seen that do it. There's no control. There's no control. And well, here's what happens if you have this, the marketing report to Sierra. There's a certain efficiency in it, right? They get on the same page, they have the same goals, they have the same KPIs. It actually feels more fun in some ways because you're absolutely a team, right? Marketing becomes embedded in sales. There's not these, these frictions that you have sometimes, which I think are good. I think frictions between marketing and sales are good. The friction goes away, the alignment goes away. But then their only job is, listen, I got to hit my sales number for the month and they're going to hire more people or I'm going to give it to Dave.