WHY most content marketers fail (and what to do instead)

If you're just randomly doing random acts of marketing, you will fail. If you are intentionally doing intentional acts of marketing, you will succeed. That's what content operations is and now we get to the $0 CAC the flywheel component of this. There is a demand flywheel that you can create that is powered by everything that we just talked about. Every single thing that you do should be interwoven and interconnected and actually related to one another so that you can make it as easy for yourselves as possible to fulfill all the content you want to create. And more important, you create a consistent experience for your buyers. I don't know how many, how many of you in here have purchased software like been on the purchasing side? Quite a few. Okay, I've purchased more than I care to admit. The experience that I almost always have is I see a thing that's compelling. I, you know, go to an event or read a piece of content or whatever it is, request a it.