Why Most Content Marketing Fails (And How to Fix It)

You just can't keep creating things and hoping that the world will be yours. Content marketing is a two word industry. You have to market the content. You can't just press, publish and assume that the world will be yours folks. You have to think like a modern media company. A modern media company. Example would be the folks over at masterclass who have literally put on a masterclass of how to take one simple idea, create a piece of content and then distribute that piece forever. That is the playbook. Chef Ramsay, he has this one episode in his masterclass where he's talking about Demer rare sugar. If you're doing a Google search for demer rare sugar, you're probably pretty sophisticated in the kitchen. So that's somebody who's probably going to be interested in taking a course on learning how to create great food. They go in, they repurpose that content into YouTube videos, into Reels, into social clips, into LinkedIn content, all that stuff. They don't just block.