Why most emails get ignored (and how to fix yours) 📩 | B2B marketing tips that actually work

Why do Most emails suck?

1.

People don't know how to write a good email. They don't necessarily think about it from the perspective of, I get these emails, I would not like to receive these emails. How can I write emails that don't do this? But the other piece is like, who you're contacting and if what you're actually saying is relevant to them.

In this moment, everything I was taught about writing a professional email does not translate to sales or marketing. Copy people come out of school either with in incorrect information or they never learned how to do it at all. It's a lack of education around like, what good looks.

Like most people just talk about themselves and that's a big problem. It's like you're solving for someone else's problem, not telling them who you are. This isn't it. You're not dating somebody. You're not saying, hey, here I am. Get to know me a little bit. You want to solve for their pain. And I think most people just completely miss the mark on that. And then if you, you know, if you screw that up in the very first line, your toes from there, no one's reading the rest.