Why most sales assets flop — and how to build ones your team actually uses.

You're actually not losing most of your deals to a competitor, you actually losing them to doing nothing.

Hey, it's Danielle, head of content at exit 5, and in this episode I'm talking with Talia Heller, the founder of down to a T, where she helps B2B SaaS companies with competitive positioning and buyer enablement. If you're not familiar with those terms just yet, don't worry, Talia breaks them down into a super practical way.

I think there's a really big gap between how marketing things people actually buy and how they actually buy.

We get into everything from why most sales assets don't actually get used to what marketers can do to make buying easier for their champions and close more deals. She also shares some really smart frameworks you can steal for building better content, aligning sales, and creating messaging that actually lands.

You can put that into like NotebookLM and create like a 20 minute podcast about it and maybe that's easier for your sales team to listen to than to read a bill card. It's just like a different format of consuming the content.

If you work in beauty marketing and you've ever felt stuck in that marketing sales content hamster wheel, this one's for you. Let's get into the episode.