WHY podcasts are good for B2B brands

How do we drive sales today? 30% has to be in the future. And in that future bucket is going to be a lot of things that are about building your brand. And when I talk about building brand, I like to think of brand as your reputation, not your logos, not your colors, not brand marketing. But, like, how do we build a reputation for this company over time? Now, what if I said to you, though, that one of the reasons that we want to start a podcast is because right now we need to create a lot of content about this topic? We're great product marketers. We've developed this absolutely killer positioning. We have a killer brand story. We're going to use our podcast to help get this message out and create content at scale with a small team. So our CEO has deep experience in hr, and she's actually going to be the. The host of our podcast. Talk to somebody in the industry. Your sales team is going to understand that, and they're gonna be like, oh, okay, so this is like a perception thing. We're gonna be creating an hour's worth of audio content with her every week. There's a reason for people to go and reach out, you know, and send a podcast episode.