Why SEO pros are winning in B2B: it's not just keywords, it's your whole content strategy.

I think SEO is one of the most important things in marketing just because I believe so much in that. I think there used to be like, content marketing as a channel of marketing. And like, now I think the smart people know that content is the whole game in marketing. It's not an other channel, you know, and it's not like it was 10 years ago where like the innovative companies today have blogs and they rank for keywords. Content is the game in marketing and search is a huge part of that. And I think that great SEOs play an important role because they're not just looking at, you know, specific. It's not just about keywords. It is about understanding the whole content strategy. And what I think is super exciting about content today is like, content has multiple formats. It is podcast, short form, long form, events, transcripts, articles. Like, there's so much that's converged that a smart SEO can use to drive traffic for the company. It's also an amazing time to be in the game because so much is changing with AI and search, and it's a good time to be here.