Always-on campaigns run continuously to keep your brand in front of people and stay aligned with business goals. Automated campaigns give you flexibility for other marketing work while maintaining steady presence.
I always say less is more. I like to have what I call an evergreen campaign that really is something that is always automated, always on. I like to say it keeps the lights on so that when you're busy and you even want to step away, you have something running. These are things that could be nurtures. You can change them, maybe quarterly or monthly, but it gives you the freedom to take those staycations because your brand can still work for you. But then I like to keep the campaigns aligned again, to, like, the big company objectives. But then we know there's flexibility. We're not saying that everything can be in a campaign because it can't be. And that's why there's another tab in here that has miscellaneous and just crazy, because that's going to happen. We know that's going to.