Why you need an FAQ on your website

People are reading the information on the page. Look at the things you can control. You cannot control them converting on your page, but you can control what information you're giving them and how they're consuming the information. So if there's an faq, that's an important part. Like, I'll give you an example. Snagit was one of my clients, and in the FAQ section, it was kind of a throwaway question. We had a piece in there where people were clicking heavily, like 167 clicks. It was, like, insane. On this one FAQ that was asking about if they bought a license, can they transfer it between devices? Or did they need to buy multiple licenses? But because we were giving them a lifetime license, they were like, well, can I use this across devices? What if I get a new computer? Because it's an app on your computer, it's not like a cloud app. Valid question, but making that like. We pushed that one up higher. We put the FAQs on other pages and stuff, and then we actually saw an increase in buys, not just trials.