WHY you should leave yourself an experimentation budget

Leave room for experiments because it isn't like a fixed notion. Markets change, processes change, sales cycles change, messaging changes. And you always want to have a piece of the budget that's left for some experimentation. You know, we're a creative organization. At the end of the day, I want the team to feel emboldened to take some risks and try new things. I always try to leave some of my budget for that. Outside of generating new leads and new pipeline, there are other levers that can be pulled inside of the organization to deliver more revenue. How do you increase increase conversion rates on the sales side? How can marketing support that? How do you grow adoption of the product to drive better expansion inside of existing customer accounts? The solution to revenue growth isn't always just, you know, get me more leads. There are other ways to drive efficiencies and growth opportunities inside of the organization that marketing can support.