Why Your Product Messaging Isn’t Sticking (And How to Fix It)

Positioning for me is just simply like who are you for and what do you do? So kind of like your frame of reference you are asked for. I think the messaging is like why someone should care. And typically people usually talk about messaging like the benefits benefit. 1, 2, 3. I'm thinking of my Google sheet. That's a template we use. But in this day and age, especially with AI can replicate almost every tool, the differentiators are a lot more important. So how do you marry your differentiators in a way that people care every product who have a ton of different differentiators. Right. But not all of them matter. So how do you pick the one that matter and that becomes your messaging?

Yeah, I feel like I've been in discussions with product team or sales team and they're like, here are the seven ways we're different than this other company. And it's like, yeah, but that doesn't stick with somebody. It needs to be like one clear thing.