You don’t need a “top 5 brands” list to be a great marketer. Most of us don’t have one either.

People often ask me, oh, what companies do you like with their messaging? And I have a hard time answering that.

Oh, this question is the bane of my existence.

Oh, thank you. I was afraid you were going to ask me. I was like, oh, God, ask me.

This question with me. It's because I have a marketing community. I have a career in marketing. My whole brand is marketing. I'm supposed to just be able to, like, rifle off three brands that do great marketing right now.

Thank you, Dave.

Because you know what? I don't pay attention. I only pay attention to, like, when I'm in the funnel for something. My brain is like, I'm running a business. I got children. I'd like to do other things. I don't have a list, honestly. I'm not kidding, Emma. Two years ago, I made like, a note in my phone of Apple Notes. Like, I was going on this podcast, and it was when I had my book, Founder Brand come out, Plug Founder Brand. And they were like, can you recommend some people that are great to follow on LinkedIn? And I'm like, I can't. I really can't. I open the feed and I see who's there. Also, like, I just end up hating everyone. I'm sorry. Don't meet your idols. Everyone has flaws. My other least favorite question is dead or alive, three people you'd go out to dinner with. God, like, I don't know. No one. How about my wife and I? Or maybe I'll go sit by myself at the bar. Is that a good answer?

I know. Oh, my God, I love that. Thank you so much. I feel extremely validated now. Now I'm going to just be like, no, I don't have one for you.

Sorry. I know. Or like, you just be an investor and just pump your portfolio. That would be the way to do it. But I'm not.

That's right. That's right.