A marketer explains which intent signals actually work for acquisition and cross-selling. He covers web intent, first-party and third-party data, and how AI can pull intent signals from podcasts and webinars to find ready buyers.
Everybody talks about intent signals. What are some of the intent signals that people might not be using yet that you think could be interesting? Yeah, I love intent. I mean, it just warms up the reason for you reaching out and provides that much more personalization. You know, there's a lot of the web intent, first party intent. There's a lot of this third party someone searched on, especially now with AI and that you can use AI to really take on summaries. There's a lot of intent data that was locked in, interesting podcasts, interesting video webinars that will now be instantly available through AI tech. And I think some of the tools like CrossB and Reveal have really interesting data sets that it's going to help with your both acquisition leveraging partners as well as cross selling.