Your brand isn’t just a logo. It’s the belief that shows up in everything you do. #brand #marketing

For me, brand, it's everything. And the reason why I say that is because your brand needs to be infused throughout your business. So yes it's your colors, it's your messaging, it's your logo but it's also tied into that unique perspective and point of view that you have. There's generally a reason in my opinion why people start businesses, companies provide services whatever it might be and usually it's because someone else is doing it wrong. And so you have this general idea and this general thought and that in my opinion is what needs to be rooted in your entire business. That needs to come through in your market marketing. That needs to come through in your sales, it needs to come through in your customer service. That brand needs to be felt in your recruiting efforts like anything and everything. So like when I think about brand, yes it's those like standard kind of branding elements but it's also that story and how it is infused into everything you do.