Your customers are a cheat code

Your customers are a cheat code. Talk with them, ask them product market fit questions like what was happening in your world before using this product? What did it unlock? What concerns did you have? Those types of conversations qualitatively just give you so much information that you can use and just copy and paste in your headlines, in your positioning and your messaging on your website. So I found that that being customer centric is the workaround to if you're not a subject matter expert yourself. I'll also add onto that too that you know, it is pretty critical to hire subject matter experts if you can. And there are those types of developers who are evangelists, security people, who are even evangelists. And if you can find those people, maybe you don't hire them full time, but if you can find them, that's a really great strategy to fill in the blanks of where you're weak, to find people who are out there and have them like represent your brand and your voice as a strategy or tactic or whatever you want to call it.