Your web design SHOULD BE a priority

And that was the thing that unlocked that for me. And I know, like, this is something that you're. You're passionate about, but basically, like how your creative strategy is typically an underinvested thing. You know, we beat our heads looking for all these little growth hacks. And it's like actually to be different, to look different, to say things differently, to be better through the visual identity and to not look like everyone else is actually the opportunity. It sounds like that's what you're going to do with Adam, but maybe that's just something I can, you know, hear you riff on for a minute.

Yeah, absolutely. I think that's like when I'm advising companies and thinking about marketing, brain hat on design is usually seen, I think, by marketers and especially by non marketers, like other folks on leadership, whatever, as this very soft, nice to have thing that when we get to it, it would be cool to do. But is that really a big priority? And where are our leads? Where are the good lead?