Dennis Prager criticizes Coca-Cola's policy requiring law firms to meet diversity targets or lose business. The company demands measurable results and penalizes firms that don't comply. Prager argues this prioritizes equity over merit and represents a shift from equality of opportunity to equality of outcome.
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Anyway, everybody, welcome to the show where I'm just reading Coca-Cola, one of the biggest companies, has notified its law firms that it will not do business with them unless they are properly diversified. May I say that the aim of diversity over merit is not only injurious to any given profession, that's obvious to anybody, but it's very un-American. What it says to you is hard work doesn't pay, minority status pays. Then that's the message of Coca-Cola. At this point, there are so many companies that are ruining the society that to boycott all of them would mean you would buy very few products. So it just came out, and I am very curious. My first question was, what does it even mean? What will they do? They'll have to submit reports, is that correct, to Coca-Cola? Coke sets diversity targets, financial penalties for outside lawyers. Coca-Cola said it will require diversity among law firms who bill it for work in the United States and reduce payments if they don't comply. The beverage giant's general counsel, a recent hire from the top ranks of Ford, disclosed the changes in a letter to law firms that the company uses. Quite simply, we are no longer interested in discussing motivations, programs, or excuses for little to no progress. It's the results that we are demanding and will measure going forward, Bradley Gaten wrote. He told the Atlanta Journal-Constitution he hopes other major companies make similar moves to change the trajectory of diversity in the field. Okay, well, there you go. By the way, you notice the new word. This is very— is an important— there's a new switch. Equality has been dropped like global warming has been dropped. Now, those of you who pay very serious attention to my show know exactly what the new word is. It's equity. Ah, equity is equality of result. Equality is equality of opportunity. And of being created by our Creator equal.