Dr Don Wood

Well, first of all, I want to thank Vince for the invitation to be here. This is probably the favorite group that I love to work with athletes because everything in athletics is about mindset and how our minds work. So that's what I'm going to talk to you about today, about how our minds work. I'm going to introduce you to some concepts you've probably never heard. The other thing I wanted to share was the presentation that Devin did was amazing. He actually helped set what I'm going to talk to you about. It is so true what he was saying. Follow that plan. What I'm going to talk to you about is why sometimes it's difficult to follow the plan. And that's coming from the way your mind has learnt how to respond to what's happening now. So I'm going to explain a lot about behind a lot of the things that are interfering with your ability to stay present and in the moment. So I love the fact that he showed Ted Williams because Ted Williams, probably the greatest hitter of all time, everybody would say he was. And I remember one of the things that my son and I used to do. My son's here, Brandon. We used to come down in spring training. We were Toronto Blue Jays fans. I'm originally from Toronto. Canadian. Yeah, Canadian. Yep. Played hockey, obviously. 60 stitches in my face, six concussions. Never missed a hockey game. And I'm going to explain why I never missed a hockey game. But anyway, so we used to come down all the time and we would get to the ballpark, like at 10 in the morning, way before the game was going to start. And we'd always go down to the best seats and we would sit there until game time. And every once in a while somebody wouldn't show up for those great seats, so we would just stay there. And because we were there so early, people just assumed we're supposed to be there. Nobody ever asked us. So we just sit there. We're sitting there at one game and I said, the game's just about to start. So we're thinking, we've lucked out, we've scored these great seats. And I said to Bran, I said.

He goes, why? I said, let's go. He goes, but why? And I said, I'll tell you why. We get up and Pat Gillick and Ted Williams are walking to these seats. And Pat Gillick was the president of the Toronto Blue Jays and he was with Ted Williams. And as we walked by him, Ted Williams goes, thanks, son. He didn't want to have to kick us out of the seats. Right. So I work with professional athletes.

If you've looked at some of the material we have up there, I worked with Prince Fielder. Prince Fielder came to see me. And if you don't know who Prince Fielder is, he's a six time all star, two times won the Home Run Derby, phenomenal baseball player. His dad played for the Blue Jays. When we used to have seasons tickets in Toronto, we used to go watch them. And the thing that I. And he was coming in because his two sons are going, trying to make it into major leagues. So he wanted to go through our program firsthand and then be able to show his sons what he learned and then have them go through the program.

His trainer is the one that told him to come in because his trainer and his wife went through the program as well and saw a huge difference. And they refer people all the time. But the thing that I said to Prince, which he said, you just blew my mind. I said, did you know that you can't think and hit a baseball?

It's impossible to think and hit a baseball. He says, well, that doesn't make sense. I hit baseballs. You're telling me I wasn't thinking? I said, no, you weren't. Yale University did a study that said it's physically impossible for a major league baseball player to hit a major league fastball. And what they meant by that is the pitcher is 60ft, 6 inches away. That ball is traveling at 95 miles an hour. There's not enough time to process that information and think about it. So how are they hitting the baseball based on the time that it takes for that baseball to leave the pitcher's hand and hit the catcher's mitt. And what I explained to him is I said, prince, you coded that.

You have seen so many balls come in from that height, at that speed, with that spin, that your mind, without thinking, knows approximately the area that ball is going to end up in. You haven't processed the pitch yet, but your mind is already processing it and knowing approximately where that ball is going to meet that bat and it moves into that area. That's coding. That's the part of your brain that's subconscious. You don't know you're doing it, you're doing it. It feels like you're thinking about it and processing it, but you're not. And so that's when he said, you just blew my mind. And I said, I used to watch you as a nine year old at the Blue Jays games with your dad running around the field ever since he was Little he was around baseball. He's seen it so much that he knew what he knew, but he didn't know why he knew it. That's the subconscious programming part of our brain. So what you're doing and all the stuff that you're doing in the training is actually teaching them to program it. They think they're thinking about it, but once they do it enough times, they've built a program. The subconscious part of your mind programs, the conscious part of your mind thinks, the subconscious part of your mind responds. There's no thinking on a subconscious level. It's all about response. Because if you could think about it and Devin mentioned this about the logical part of the brain, the logical part of the brain thinks that's this frontal area. It's only operating 5% of everything for you on a day to day basis. 95% of everything that is happening for you on a day to day basis is coming from the subconscious mind. So 95% subconscious, 5% conscious. The thinking logical, reasonable part of your brain. So the 5% logical reasonable part of your brain.

Is not in charge of survival. It's the subconscious part of your brain that runs any survival threat. That's why there's no thinking involved. Because if you could try to think about is this a threat or not a threat, you may be dead. That's all happening in 400 millionths of a second. About the time it takes to blink. When I was putting my research. I'm going to explain to you how I developed the program and the research that I put behind it. In my research I found something called the time slice theory. And I remember it was in a research article, it was two lines and I remember highlighting time slice theory. I don't know why I did, but it was very important. According to the time slice theory, it was developed by two scientists out of the University of Zurich that said is consciousness streaming. And most people would say, yeah, as I'm sitting here talking, it feels like a continuous flow of information. It is to your subconscious. Your conscious mind is getting some of that information. 400 millionths of a second later, your subconscious processes it sends pieces of that information in time slices. Looks like clips from a movie reel, but it's 400 millionths of a second after your subconscious has already processed it. So what's it doing in that 400 millionths of a second? Is processing. Is this a threat or is it safe?

And this is when I discovered the time slice theory. It really applied to everything that I'm talking about. Your subconscious mind will Process that information, determine whether or not it's real, it's a threat, and we need to respond. You can't think about that. It's an automatic autonomic nervous system response. Your nervous system will engage. So when people used to say to me, they come in and say, well, this triggers me. That triggers me. I never like the word trigger. It sounds negative and violent. Our minds are not negative and violent. They're trying to protect us. It's activating your nervous system. Why does it activate it? Because it perceives a threat. If there's a threat, it makes sense that our mind would warn us and activate you into a response. How does it know how to respond? Well, your subconscious mind is software. You were born with pre installed software and you continue through your life to develop and expand that software. So it's constantly revising it and learning from your experiences. So can you see how trauma would have a major effect on your response? Because the traumatic memory is being used as a resource to respond to the current threat that it sees. Now there's a glitch that happens and I'm going to explain where the glitch comes from.

So the one thing that I use with the athletes is shake it off. And what I mean by shake it off is what do you see an animal do when they just got attacked? When the attack is over, what do they do? They shake it off. What they're doing is resetting their nervous system.

And so one of the golfers that I work with, I watch him now and I see him walking down the fairway going.

You'Re probably going, what is he doing? He's shaking his arm. He's shaking off the bad shot, right? It resets the nervous system. So to shake it off was basically, and again what Devin was talking about and why he's such a good communicator that way. I'm saying, really listen. Why he's a good communicator is because he talks in the language of the subconscious, understands. The subconscious understands stories, symbols and metaphors. That's how it communicates. It's our primitive brain. So it learns right, through story, symbols and metaphors. So just take a young child and say, let me tell you a story. What do you see the child do?

They'll tilt their head and want to listen to the story. That's how they learn. A thousand years ago, tribal leaders would bring the tribe around, tell stories with symbols and metaphors in it. That's how our mind learns. So.

What I'm going to teach you here today is how your mind operates, how we can reach peak performance, and why anxiety is a glitch in reaching our peak performance.

Anybody in here experience anxiety?

What a surprise. A lot. Wow. What is anxiety? I talk about anxiety completely different. That's what Vince, when he heard, was interested in. I talk about anxiety, depression, post traumatic stress, panic attacks, all of those things very differently than you're normally hearing. Anxiety is an email coming into your inbox with information that it wants you to look at.

So anxiety is the email coming into your inbox and what do you do? Delete, delete, delete. You don't deal with it. Anxiety is a message.

So what your bank is telling you is they're sending you an email that there may be suspicious activity on your bank account. You need to look at your bank account and see if this is suspicious. If you answer that, it's not suspicious, the anxiety goes away.

It's that easy. So I have a lot of people, I don't know if anybody saw it, but two months ago, the NBC Today show did a segment on us. One of their reporters went through our program and she said, I can't wrap my head around how you eliminated my anxiety in four hours.

It's a glitch.

Her anxiety. She said every time she'd sit with her boss talking about the show, her anxiety would go up. She says, I've been in therapy for years working on my anxiety and nothing worked until I did this. What we did is got the answer of what the anxiety was all about. And chances are it's coming from an error message from years ago and some trauma in your life. We resolve the trauma, anxiety is gone. It's just the way it works. Depression is a function of the brain, not a dysfunction. Have you ever heard that?

What I mean by that is depression is the mind has been trying to solve a problem, trying to get you to do something, calling you into an action. So when people come in and they say, I have depression, most times I'll ask them, tell me what you're angry about. They'll say, well, I'm not angry, I'm depressed. I go, well, most cases, depression is anger. This is a really important concept to understand what our program is all about. Anytime you have an emotion, a feeling or a sensation, your mind is calling for an action.

Write that down. That's really, really important. What's the purpose of fear? Run. Escape. What's the purpose of anger? Attack.

Now, if you're in a situation that fear and anger make sense, it's a good emotion. Your mind's calling you into an action that's good. Here's where the glitch comes in. And this is where anxiety, depression, post traumatic stress are all and panic attacks are coming from. Your mind is looking at old data from years ago in real time.

Your subconscious mind operates in the present. Everything for your subconscious is now. That 95% survival brain is fully present in the moment 100% of the time. No concept of time. It's Only the logical 5% conscious part of our mind that has any connection to time. So everything for the subconscious is now. Animals are 100% subconscious. Everything for an animal is now.

We store explicit memory about events and experiences. This is where the error message is going to show up. So I worked with on our website, you'll see Rebecca Gregory. She was four feet from the first bomb that went off at the Boston Marathon. She was a spectator at the finish line. She had five and a half years of post traumatic stress and terror nightmares. She came in to see me and she says, I heard. And you'll see her whole testimonial on her site. And she was one of the high profile marathon survivors. She spoke all over, wrote a book. And she says, I heard about what you do and that you can eliminate post traumatic stress in four hours. She goes, to be honest, it sounds too good to be true, but I'm desperate because I have a terror nightmare every single night. I know when I put my head down I'm going to have a nightmare. And so as she started to talk to me, she started to shake and cry. And I said, rebecca, do you know why you're shaking and crying right now? She says, well, because I'm talking about what happened to me. I said, right, but your mind thinks there's a bomb about to go off. It's looking at that memory from five and a half years ago in real time and activating your nervous system. It's a glitch.

When she was in that event at the Boston Marathon, when you have a traumatic event, your mind is recording it into this explicit memory system in high definition.

So if I asked everybody, because it's pretty easy, everybody went to lunch. I want you to think about for a second, what did you have for lunch? Just think about, what did you eat for lunch?

Everybody got it. Did you see pictures of what you ate and maybe where you ate it? That's how you stored the information about lunch today. It wasn't traumatic, wasn't disturbing. Pretty easy, right? Stored as a fairly low resolution file. If that was a traumatic event, something that was really stressful, traumatic. All your senses are heightened. Sight, smell, hearing. How's it going to record it? High definition.

Now that high definition memory is stored in this explicit memory system. And anything, anything sounds like, smells like, looks like it, your subconscious mind goes into memory to say, is this a threat? Does this look like a threat? On this Incoming information that's fully present. But what does it use as its resource? Memory. And what's it going to pick up the memory about the Boston Marathon and what's it going to think the Boston Marathon bombing is happening When? Now. It has to activate the nervous system. It's an autonomic nervous system response. It has to do it. And so what do we do to help people with that?

Pills? Pop pills. What are we doing when we pop the pills? Numbing it. Blocking the email from coming into the inbox.

That's never going to fix the problem or teach you how to live and manage and cope with these emotions that are coming up all the time. That doesn't fix the problem either. So one of the most dramatic.

People that I worked with was a US army sniper and he had to shoot and kill a 12 year old boy. And when I sat down with him, he says, I can't talk about this anymore. I've just been medicated for eight years. He says, I got arrested last week at the VA because they asked me to talk about it. And I started picking up tables and chairs and throwing them. And I said, well, here's the good news, I'm not going to ask you to talk about it. He said, what are we going to do? I said, we're going to fix it. He goes, how are we going to fix it if I don't talk about it? Because for eight years he's been in talk therapy. And I said, I don't even need to know what it is. I don't even need to know what your trauma is. I'm going to get your mind to take that high definition traumatic memory and reset it into the same format as to what you ate for breakfast this morning.

Four hours later, he gives me a complete description of it and he goes, how the bleep did you do this? And I said, I didn't do anything. For eight years your mind has been trying to get you not to pull the trigger. It's been calling you into an action to get you to do something about something that doesn't exist.

Have you ever heard that before? Right. That's what the mind is trying to do, protect you, not hurt you. Depression is a function of the brain, his mind, for eight years has been trying to get him not to pull the trigger using anger. He was an angry guy picking up tables and chairs. He thinks the anger is coming from his mind. It's the memory that is causing the anger, saying, don't shoot, don't shoot, don't shoot, don't shoot. Can he do it? Nope. But his mind keeps calling for the action. So how does his mind protect him from the action? Call stops using emotions, goes into depression. Depression is the absence of emotion. It's protecting them. That sounds like a pretty good function to me. But what they're going to do is drug him up to try to get him out of depression by increasing serotonin in the brain. Depression, anxiety, post traumatic stress, panic attacks are the symptom of the problem. They're not the problem. But if you focus on the symptom, you never solve the problem.

Does that make sense to everybody?

So this is what I want everybody to say. Say it all together. There's nothing wrong with me. There's nothing wrong with my mind. It's a glitch and can be rebooted. I say that to everybody when they come in. There's nothing wrong with you. There's nothing wrong with your mind. I've had people cry when I say that. They say that's not what they've been told. They've been told I'm broken, I'm defeated. I'm going to have to live with this for the rest of my life. I'm going to have to manage my anxiety. And what I'm saying is, no, why would you have to manage it? Why would you want to manage anger? Anger management classes, that never made any sense to me. Why would you want to manage anger? Anger in the moment may have a valid purpose, but it certainly has no valid purpose 10 years after. It's useless. Chances are it was probably useless in the moment.

So once we get the mind to reboot.

It goes away. The call for the action goes away. It's really that simple. So being an entrepreneur like you guys are, it's not easy, right? Because you're dealing with a whole bunch of glitches throughout your life that may be interfering with your ability to get your performance, your business to that next level. Your mind may be protecting you from the pain of being hurt again. Losing my money. You've got to make a marketing decision. You got to hire that marketing company. And you're like, last time I hired that marketing company, I spent X number of dollars. Nothing happened. Now you have to do it again. And your mind's like, oh, avoid that. Don't do that again. Because it's going through the old data. So that's where. What I do when I work with CEOs, executives, I help them get through those glitches to get to the next level. Everybody has another gear. And why I love working with athletes and entrepreneurs. As you guys measure it, just like Devon was talking about, you will measure the difference. When you get those glitches out of the way, you'll see it. Your mind operates clearer. I had a gentleman come in. He worked for a pharmaceutical company making a quarter of a million dollars a year. He says, my goal is to be an entrepreneur. But it scares me. Every time I think about being an entrepreneur. I just ignore it because I like paying my bills. My wife likes me paying our bills. So take him through our program. Six months later, he's sitting at a. At a restaurant with his wife and his family, hears a conversation behind him, and they're talking about starting a new business. He said, I got up from my table, sat with them and said, are you looking for any partners? He says, I never would have done that before. I would have ignored that conversation. His subconscious mind would have blocked that conversation from him. He would not have absorbed it, because his mind is trying to hurt him, trying to protect him from the pain that he put in his mind that owning your own business is dangerous. So that belief got set. Who knows where it got set that could have gotten set. Another gentleman making $2 million a year selling stocks, options, derivatives. And he says, every time I get to the fourth quarter, I sabotage myself. And so I said, well, first of all, let me tell you something. It's impossible to sabotage yourself. You can't do it. The mind will not sabotage you. It will protect you. It looks like sabotage because of the way you explained it, but it is not sabotage. Why was his mind shutting down in the fourth quarter? He said, I tried to go into the office, and he said, my anxiety would go through the roof. Sometimes I'd even have a panic attack. I'd have to leave. He said, I'd take a vacation, I'd go play golf. I'd do anything to avoid going in the office. In the fourth quarter, New year starts, I'm fired up again. I'm back in there. So I said, let's talk about what happened in your childhood. What does this talk about? Anything that created an event that would have caused this. He goes, no, I had a great childhood. He goes, my dad, super successful guy, amazing, very Successful entrepreneur and the most resilient man I've ever met. I said, okay, tell me about his resiliency. He said, well, he went bankrupt four times. He says, I remember as a kid, we were flying in private jets, and then the middle of the night, he'd wake us up, and we'd have to load up the car and move.

So what was his mind doing when he got to a certain level of success that he knew he could do? His mind was protecting him and stopping him from losing it. Fourth quarter is the most volatile time in the stock market.

He never connected the two. So he said when he drove home, he was from Tampa. He drove home back to Tampa from Orlando. And he said, I've never felt that peace before. He never knew where it was coming from. December 15th, he calls me, said, today's my last day. I finished the year out. Best year ever. That's how events and experiences, even without you knowing them or knowing what they are, they're not all big T traumas. The second book that I wrote, I called emotional concussions. That was an emotional concussion. It wasn't a big T trauma. But his mind used that as a resource to respond to what's happening. Now, no animal can do that. Animals do not store explicit memory. They learn through association and repetition. That's the coding part of the brain. What you guys work on all the time with all the people you're working with, you're training them to code what you're teaching them so they don't have to think about it. Right? Isn't that what you do? Repetition, repetition, repetition. The repetition then goes into the associative repetitive memory system. We have two memory systems. Animals have one. If you want to teach an animal how to do something, you repeat it over and over. They build a code. We do the same thing, but we also have the explicit memory. So when I work with people in addiction, we really believe we're going to change the addiction world. Addiction is not a disease. Addiction is a code.

It's a symptom of a problem. Chances are they've had trauma. Addiction is about pain.

People have experienced severe trauma in their lifetime. How do they solve the trauma? How do they solve that memory from keep on popping up and calling for an action? They numb it. You can do that through drugs. You can do it through alcohol. So when people come in, what I say to them, I had a lady come in who had been on heroin for seven years, and she said to me, I told my therapist I was coming in to see you, and he Told me that I have to be honest and let you know up front I have self destructive behavior. And I just smiled at her. I said, really? What would make you think you're self destructive? She goes, well, I'm sticking a needle with heroin in my arm. You don't think that's self destructive? I said, no, I think you're trying to feel better. And I bet you when you stuck the needle in your arm, you felt better. She goes, yeah. And I said, you've had a lot of trauma. She goes, how do you know? I said, because you wouldn't stick a needle in your arm if you didn't have trauma. That's not something you'd wake up and want to do. That needle was stopping your pain. That now became the resource. And then what I just talked about, if you repeat it, what are you doing? Building a code. The mind operates off of the codes. So you found a way to stop the pain. You didn't realize that you're building a code. And then the way we're going to try to get you to stop doing that is we're going to shame you, make you feel guilty, tell you you've got a willpower problem, a morals problem, an ethics problem. You don't have any of that. You have a pain issue and you figured out a way to stop the pain. What does that say about your character, morals, ethics or willpower? Zero. It's all about the way the brain works. The mind works. That's how our minds work. So it's a protective, survival brain. It's always going to focus on keeping you alive, focusing on your survival.

So understanding what anxiety is all about. When I started to put the program together, I'm going to give you a little bit of history. I was an entrepreneur. The reason I got into this was to save my daughter's life. My daughter was diagnosed at 13 with Crohn's. If anybody knows anybody with Crohn's, they know how horrible that is to deal with. So at 13, she's diagnosed with Crohn's. They told us there's no cure for Crohn's. We don't know what causes Crohn's. She's going to have to manage this for the rest of her life. And so the research that my wife did, take her off of gluten, take her off a dairy, that was all that was. That was the only options. And they said, there's nothing we can do for her. She's going to have to manage this for the rest of her Life. She'll have Crohn's for the rest of her life. They cut out 24 inches of her intestines over four different operations. They said she'll eventually end up with a colostomy bag. So she's an actress. She was living out in la. She's trying to cover up her Crohn's as best she could, but she keeps getting sick and having the flare ups. So then she moves back to Toronto because we're dual citizens, Canadian, American. She says, I'm going to go back up there because she lost her Screen Actors Guild insurance because she wasn't working. And she went back up there and using our Canadian insurance. And then we get a call saying she's been rushed to the hospital. She started coughing up blood and they had her in ICU for three and a half weeks and came back with a diagnosis of idiopathic pulmonary hemosiderosis. Idiopathic means we don't know what this is. And it's a lung disorder. They said there's no cure for this. There's no. We don't know what causes it. There's only one in 1.2 million people that get it. So there's only maybe 30 cases in all of Canada, about 300 in the United States. There's no research into it. And they said she should just live close to a hospital because her lungs could fill up with blood in 15 minutes. That was their answer to both of her autoimmune disorders. So I was adopted. We didn't know my family history. So my wife said to me, this, this must be your problem. This must be coming from some genetic malfunction in your system. You need to figure this out or we're going to lose our daughter. So I went back to school, started doing the research to get my doctorate. What I discovered is that a lot of people I was talking to were having these autoimmune disorders. And the common theme between all of these people was trauma.

And so my daughter doesn't have trauma. So we go to her and say, is there something we don't know? And she goes, yes. Between the ages of six and eight, she had dealt with sexual abuse. Never told us. Unresolved trauma creates inflammation. Inflammation is a response to trauma. You guys know this from working out what happens when you work out what's going to happen to the muscles, they become inflamed. The reason they do is they're stressed. And so the idea behind inflammation, it's a protection system to protect it while it's under the Stress. And so the cells go into a cell danger response, hardened and inflamed to protect the system from any foreign agents and bacteria getting into the cell. It's a response, a cell danger response. Perfectly good. When the danger is over or you rest the muscles, what happens to the inflammation comes down, immune system comes in and cleans up. Perfectly designed system. The problem is trauma keeps running in the subconscious mind. So the inflammation in her lower intestinal tract never stopped. So I just published a study, and the study that I published, what I've said is this unresolved trauma. The genes that regulate inflammation upregulate, the genes that regulate the immune system downregulate. That's the response to trauma. So you've got high inflammation, low immunity, perfect recipe for disease. Now that's fine. If that happens, somebody works out, how long does it take them to recover? The better the athlete, the faster they recover. However, with trauma, they don't recover and it stays stuck in that high inflammation, low immunity, which is what my daughter was dealing with. And so the key was when I started doing my research, I had to figure out a way to stop the trauma from running. And that's what I developed. So I developed a program, I just published a study. We are showing that people who have gone through this trauma, I did a pre DNA test on them, then did a post DNA test after they went through the program. We just published a study. It's a world changing study. Because what I've proven is that after I resolve the trauma, the inflammation comes down, the immune system comes up.

One gentleman that went through it, you may or may not know him, He's a big YouTube guy. He has four and a half million YouTube subscribers. And his wife went through the program. He says, why don't I do the program? Because I'll get it out on my YouTube channel for you. Get more people to hear about what you're doing. And so he comes in and he says, I don't know if I'm going to be a good candidate for you because I don't have any trauma. And I said, okay. And so he says, but I have an Oura ring. And my oura ring tells me I'm stressed. He said, but I don't feel stressed. He says, so either I don't know what stress is right or the oura ring is wrong.

So we're two hours into the four hour process and he says to me, he goes, hold on, Don, what are you doing? My OURA rings tell me I'm in restore state. You haven't done anything. We haven't even talked about trauma yet. And I said the reason why this program works is the stories, symbols and metaphors. Just like Devon was talking about was preparing the mind to update, I was creating the optimal conditions for the mind and the brain to reset. It doesn't do that quickly and easily because the trauma keeps it in a stress mode. So we're living in this stress mode all the time. If we don't get our mind into optimal condition to heal, it won't heal. So that's why you see a lot of people who have trauma have all these illnesses. I believe 80% of the illnesses we're dealing with today are psychological, not physical. But we don't know that. But they treat it all as physical and we're not solving the problem. So anyway, so Evan goes through the program, we do his post DNA and we publish it with him on his site as well. 52%, 52.6% reduction in inflammation on a guy who doesn't have any trauma. 113% increase in his naive CD4 T cells. Those are the cells that fight infection that has no purpose yet those cells are not assigned any kind of particular virus or bacteria. And then 123% increase in his regulatory T cells all through just resolving. And he didn't even know what trauma he had. He had some emotional concussions, that was the effect it was having on him. But he's a high efficiency guy, works out all the time, eats right. Your ideal kind of client. Ideal kind of client, does everything right. And yet he was still experiencing that without knowing it. Another lady, 58.6 years of age, she's in the cosmetic business, she's 58.6. She looked a amazing. She took care of herself. Obviously that's her business. So she looked great, she ate right, she was healthy and she had a lot of trauma. So her pre DNA test said her telomeres, the chromosomes, your age, right. Your telomeres showed her at 56 years of age. So all the things that she was doing well to take care of herself, probably working with guys like you had taken about three years off of her actual age. After she goes through the program we then do the post DNA. Her telomeres went down to 47 years of age.

She was pushing up against the wind of trauma. Everything she was doing got her to a certain level. The trauma was interfering, getting to that next level.

So when I work with athletes, one of the things I talk to them about that this unresolved trauma is affecting the Mitochondria in the cells. And you guys all know about mitochondria. That's the energy in the cell. When we resolve the trauma, they start making personal bests.

That's what happens. And there's a whole bunch of them on our site. You can go look at them. Marco Chisetto was a marathon runner from Kenya. Him and his cousin got recruited to the University of Alaska. Imagine Alaska, from Kenya. His cousin did not acclimate, committed suicide. Marco was so distraught, he attempted suicide. Passed out in the snow for two days. They had to amputate his legs below the knees. So they built him prosthetics to walk on again and built him blades to start running marathons. So the people who make the prosthetics, same people, they make them for the Boston Marathon, people we worked with. He said, we're training Marco and he's improved, but he's plateaued now. He's not improving anymore. No matter how much training we're doing, based on what we know about what you do, can you take him through the program and see if you can get his performance to increase? So I take Marco through the program. This is in February of 2019. Nine days later, he runs in a marathon. Took 15 seconds per mile off his time. And I said to him, I said, marco, I didn't make you faster. You were always that fast. Then he ran in the Boston Marathon a few weeks later in 2019, and broke the world record. He's now the world record holder for marathoners with amputations. Still is today. No one's ever been able to beat him. Two months later, runs in the Chicago Marathon, takes another five minutes off his own record, get signed by Nike.

I wasn't doing anything. I just helped release the energy that he always had, but that is always running. So we worked with, I trained some of the people at the Lake Nona Performance center who work with world class athletes. They're constantly doing and monitoring these athletes on all the conditions that they're working on. And he says, so they, they are always looking at all kinds of different parameters in their health. And so the one guy, when I told him that about the mitochondria, he stopped me and he says, you just blew my mind. He says, we never understood why these top world class athletes who are the best in their fields would go into a sympathetic nervous system response at rest. He says that didn't fit with the numbers because they weren't doing anything. He says, you're telling me it's the trauma loop? I said, yeah, they Never knew that. So that trauma loop is running and then interfering with their ability to hit their peak performance.

Lots of people like that. It's pretty amazing what happens when the trauma is still left unchecked. I got examples of guys I worked with. One guy, and he.

Sent me a map. He's from Phoenix. He sent me a map of the Saddleback Country Club with a red line through it. And I said, what's the. So he calls me, and I said, what was the map that you sent me? Because that's the route I run every day through the golf course. And he says, but I was running with my girlfriend last night, and she got mad at me and said, stop out running me. He goes, I'm not outrunning you. I'm running. She goes, yeah, but you're trying to beat me. This isn't a competition, because I'm not competing. He says when he got home, he started looking at his numbers. He was making personal bests and didn't know it, didn't even realize he was. That's the subconscious mind. So.

The way we see in what I call all the experiences that you've had in your life, I call them your atmospheric conditions. What are your personal set of atmospheric conditions? My wife grew up in a very traumatic household with a very violent father. She had lived in very dark, stormy atmospheric conditions. She was always seeing the negative side of everything. I grew up in the opposite. My brother and sister and I, I was adopted, but my brother and sister and I, we can't remember our parents arguing. They never raised their voice, never hit us. So I lived in these idyllic atmospheric conditions, so my nervous system stayed regulated. That has been a key to my health. I said earlier, 60 stitches in my head, six concussions. Never missed a hockey game. Today. They wouldn't let me play. But back then, they would say, how many fingers am I holding up? And I'd go, three. And they'd go, that's good. Keep going. Right, the worst one, I got 17 stitches in my head. A guy two handed me across the head with a hockey stick. My eyebrow was literally hanging off. And that was on a Friday. I practiced with the team on Sunday, played on Monday with my head all bandaged up. But that's how we played. And so because my nervous system, I healed faster. I didn't understand why. Now I totally understand why is that if my nervous system is regulated, my immune system is regulated. I've stayed healthy. I never took the vaccine. And I was seeing people traveling, doing. And Florida was wide open, too but that was the difference. So I heal fast. I heal fast because my immune system is strong. But if I had had trauma, my inflammation would be high, my immune system would be low. It'd be harder to fight off those things.

So the question is, what's your atmospheric conditions? How is your conscious and subconscious mind responding to your atmospheric conditions? The conscious is only 5% reason and logic. The subconscious mind is literal.

It attaches meanings to things. What does it mean about me that my parent did that, my teacher did that, my coach did that? It attaches a lot of meanings to events and experiences in your life. And then that will affect your belief system. Your belief system will control your actions, because if it's dangerous, your mind's not going to want to do it.

So what can we learn from about a zebra and a lion? A zebra cannot feel fear of a lion unless there's a lion present.

Zebras can't imagine lions. Zebras can't remember the lion chasing them yesterday. But if a lion shows up, the zebra's autonomic nervous system, the coding built into its DNA knows that that lion's dangerous. But here's the other thing that's interesting. Why are those zebras not running yet? Because of proximity and distance. If that lion gets closer, then its nervous system will activate. But as long as the lion's at a distance, it's not going to necessarily activate. So the lion and the zebra connection. That's why zebras don't get ulcers.

So the way I like to share this story is I talk about the story of a duck. And this is a story. Remember I told you stories, symbols, metaphors, all in the program. The story of a duck. So if you're standing in a lake and there's all these ducks, and you got this bread, and you're throwing in the bread to all the ducks to eat, and all the ducks are getting the bread, and you're happy because you're feeding them. But you notice one duck hasn't gotten any bread. So you go out of your way, you wade into the lake a little closer to the duck, and you throw the duck the bread. And the duck gets the bread in its bill. And just as it's ready to eat the bread, another duck comes along, sweeps the bread right out of the duck's mouth. Now, if you could talk to the duck, you'd say, can you believe the nerve of that duck stealing the bread right out of your mouth in front of all your friends? You know what the duck would say? What bread?

It's Over. Right. That duck's not sitting around thinking, what do the other ducks think about me? Can you imagine what they're all talking about now? Tonight the duck doesn't remember it, right? That's the perfect nervous system. We have the same system, but we added explicit memory. So we remember the duck stealing the bread, embarrassing us in front of our friends. Any kind of trauma like that is continuing to operate our nervous system. So the number one goal of your mind, your survival mind, is survival. So 95% of your mind is survival based, keeping you alive. That's why I say, when people say to me, I sabotage myself, I go, it's impossible. The brain can't sabotage you. It's protecting you from pain. And it looks like sabotage because you say, well, I'm on this great path. So you guys have all these guys, I work out all the time and then all of a sudden your client stops coming to the gym. Right. You can't get them motivated again. Right? Who knows what created that. It's not you. It's not about you being a good trainer. Not a good trainer. They're filtering through their atmospheric conditions. I get in shape now, I've got to keep this up. This is going to be painful, it's going to be hard. I can't do it. I've never stuck to any goal and they drop out. So as long as those traumas are running in the back of their mind, you're dealing with that with your client, trying to keep them on track and motivated. But remember, when they drop out or something happens, it's not about what you're doing right or wrong. In most cases, it's about them filtering through their atmospheric conditions. Does that make sense? So they may be ignoring the messenger or the problem. They've never dealt with it.

So this high res versus low res memory system is the explicit memory system. It's how we store it. So when I talked about earlier, if a lion attacks a zebra, the zebra obviously is in survival mode. It's going to be attacked, it's going to be trying to survive. If the lion doesn't kill the zebra, that's where the shaking off comes back.

How are they going to respond to this attack? They're not going to remember it tomorrow, they're not going to remember it in about 15 minutes because they're going to get up, they're going to shake and then they go back into homeostasis. The system is designed perfectly. It's just this high res traumatic memory continuing to run in our system. So the small events the emotional concussions, those kinds of things happen. And sometimes without any bad intentions. It could be something your parents said to you. Now, give you an example. My wife, Bridget, she was obviously dealing in a very traumatic childhood, Very angry father. She was always nervous, always afraid when I first met her. I mean, she's a loving human being. If you met her, she's great. But if I said something when we first got together, like, no, I don't like that, she could start tearing up and crying and saying, why are you upset with me? And I'd go, what are you talking about? I'm not upset at all. I didn't say anything. Why are you saying I'm upset? She goes, but the way you said it, you sounded like you're getting upset. What I didn't understand at the time is that as a child, she learned to listen very, very carefully to the way her father spoke. So if I had a little tension, change in my voice because I'm tired, at the end of the day, she heard that, like I was yelling.

She couldn't not do it. It's the way her system was designed, through her atmospheric conditions to protect her. So that's the world that she's growing up in. I. I couldn't fix it. I tried to be very careful how I said things, choose my words better, and I could still activate her nervous system. I was on a podcast, and when the podcast aired, I had a guy who plays in the NHL call me. And he goes, you're describing my wife. He goes, we're millionaires. We fly in private jets. We've got everything we could ever want, and she's not enjoying it. And I said, the reason she's not enjoying it is because she can't relax. She can't calm down. That fear that it's all going to fall apart, is that relatable?

All these people who are always in fear and they're not enjoying the success they're getting because they're always running on this high alert. And I couldn't do anything about it until we got the trauma resolved. It was the same thing for my daughter. So my daughter was diagnosed with two autoimmunes. No cure, don't know what causes it. Both are gone. She has no Crohn's, no lung disorder, because we got the trauma resolved. When we resolved the trauma, the inflammation came down, the immune system came back on at full speed.

Thanks.

Her doctor said, that's impossible. She must have been misdiagnosed. She never had Crohn's. I said, well, here's the four operations. Here's the 24 inches they took out. Here's all the stuff she had. Crohn's. He says, well, Crohn's doesn't go away. It's either active or it's suppressed by medication. And she wasn't on medication. I says, then you tell me what Crohn's is. He goes, crohn's is a lifelong debilitating disease with no cure. I said, I disagree. Crohn's is just inflammation. Inflammation caused by the trauma looping. So that made no sense to him. So he turns to my daughter and he says, we should put you back on your medication with zero symptoms. Not because he's not smart, not because he doesn't care. That's the training they get. He's a gastroenterologist. He's never given psychological training. He's not given one minute of psychological training. Had my daughter not gone through that and I had to figure out a way to save her, I wouldn't have figured it out either. But I wouldn't quit. And I just kept connecting the dots and I kept on seeing all these people who are having all these issues and saying, what's the common theme? Trauma. So the key was figuring out how to solve the trauma. That's the loop. High definition of memory activating the central nervous system. You get an emotion, the emotion's a call for an action. Then you experience anxiety, post traumatic stress addiction and stress. That loop was going on all the time for her and it couldn't stop. Neither could it stop for my wife. So when I talk about the emotional concussions, my wife is at six years of age, gets invited to go to a tea party by the mothers in the neighborhood. She goes to the tea party. She's all excited. Her grandmother dresses her all up. She gets to the tea party and one of the mothers says, oh my gosh, Bridget, you're going to be such a heartbreaker when you grow up. And a couple of other mothers went, oh, yeah, Bridget, for sure you're going to be a heartbreaker. She says, I got sick and went home. What she heard was, you're going to hurt people.

They were complimenting her. But a six year old doesn't know what that means. So she thinks they're telling her that I see something bad in you. And so then she got sick to her stomach and went home. So when you're dealing with your own children in your life, be careful of the words you use. Make sure they understand what you're telling them. Because it's very easy with the wrong words to communicate something completely different. So I just wrote my fourth book and I called it Don't Mess with My DNA and is talking to parents about even with the best of intentions, we can affect the way our children's DNA is being read and transcribed. So to give you a fun. I put in the book, I told Bridget's story about the breaking hearts. And I said, I remember my mom saying it's difficult to make ends meet. I never asked her what she meant. I just assumed we had a problem with meat.

I can still remember that she would say that and I'd go, what's the problem with meat in this house?

But I'm a child. I don't understand what she just told me. And I never asked. I wouldn't think about asking. But that's going on all the time for your children. So be very. And the other thing I wrote in the book is the same thing is everything is fixable. So you haven't damaged your children beyond repair. Right. If you've done some of those things, there's always a way to heal it. Right. As you guys know better than anybody that I usually talk to, the mind and body is designed to heal. All we have to do is give it the optimal conditions to heal.

So it's the glitch creating this emotional disturbance that's going to interfere with your ability to perform. It has to, because it's going to pull energy, it's going to pull attention, it's going to pull focus because your mind is trying to keep you in a survival mode.

Anybody else want to take a picture of that?

So what's it going to do? Anxiety is going to show up in all of these symptoms. It's going to show up in overthinking procrastination, blaming others, straying from your lane, fearing change, refusing help.

In the book, the second book I wrote called Emotional Concussions, I said, here are 10 things successful people don't do. Those are some of those categories. Why would you procrastinate? Procrastination is coming from an emotional concussion. Maybe. I had one lady, very successful CEO of her company doing very well. She goes, I procrastinate all the time. It came back to her mother was the principal at the school she went to. And her mother would say, bring me your homework. She'd bring her homework. She says, I can remember that red penny underlying all my mistakes. I had to go back and correct it. Now you think, how could that create procrastination as an adult? She was avoiding the red pen, that criticism, because the authority figure in her life wasn't trying to hurt her, was trying to help her. But she hated that correction all the time. So her mother's not trying to hurt her, but that's the way she interpreted it. I'm not good enough. I keep making mistakes. I want to avoid the mistake as long as I can. So the longer and it was, the way she explained it to me is I work so much better under pressure. I went, no, you don't. Nobody does. We all work better when we're relaxed and focused. And that's what I'm training with the athletes, is to get into an alpha brainwave state. And I'll explain that. So when we. That's Marco. When we stay in the moment, we release our true potential. So the idea is to stay present in the moment, and people will say to me, well, don't you think that nervous energy before a big match is good for you? And I went, no, you're burning energy.

You want to be focused and relaxed. Who's more dangerous? Two people standing in front of you. Two guys standing front of you. One guy screaming and yelling, telling you what he's going to do to you. He's going to tear you apart. The other guy's just sitting there staring at you. Who's more dangerous? The quiet guy. He's calculating. He's processing. The other guy is angry. He's going to move in straight lines. He's predictable. Just what Devon was talking about. That angry guy is predictable. He's less dangerous. He sounds scarier, but he's not as dangerous as the calculating guy who's nice and quiet.

So we've got to reboot the mind. And why? Traditional approaches fall short. They never get the mind into optimal condition to heal.

30.

So the key is to get the mind into optimal condition, into alpha brainwave state. We have four brainwave states, so I'll go back to this first. So the current system is really broken. It involves years of therapy, thousands of dollars, Right. Constantly trying to get you to live, manage, and cope with it relies on medicating, numbing the problem. And it convinces you that you're broken. There's something wrong with you. And so especially people in addiction. I had a young lady come in. Her parents had spent about $100,000 in the last year on addiction because she'd been addicted for a few years. And they said nothing worked. They just medicated her over and over and over. He says he heard about what I did. He says, if I Bring her to you. How long do you need? And I said, I'd like a month. I says, but depending on how fast she responds, we can maybe get this done in two weeks. We got it done in two weeks. At the end of the two weeks, she was doing so well. She understood what addiction is. Addiction is a code. You had pain. She told me all about her trauma. We cleared the trauma. Now we're focusing on building new codes. And I said, here's the new. The last day she was there, I said, here's the new language that you use from now on. If somebody says, oh, I understand you're an addict, you say, I experienced symptoms of addiction. I'm recovered.

Not in recovery. I've recovered. I never understood why they want to keep people in the mode that you're broken and defeated and you white knuckle this for the rest of your life. That's like you guys in trainers saying, I've got a goal for you. I'm going to get you to this certain target. You're never going to get there, but I'll see you tomorrow.

Right? They're going to drop out. Your attrition rate is going to go way up, right? People have to be encouraged. People have to understand. So the way I equated it to her is I said, did you get Covid? She goes, yeah, I got Covid. I said, oh, nuts. I can't do anything with that. I guess you're covered for the rest of your life now. She goes, no, you healed, right? Yes, he healed, Covid. And addiction, same thing. You healed, right? You've recovered. Stop this white knuckling nonsense, right? NBC, the Today show that did the segment on us. They interviewed one of the people that went through our program six years ago. She had had 17 years of addiction. The courts took away her child. She started when she was 16. She's 33. The courts took away her child. She couldn't even see her child without supervised visitation. Her parents were raising the child. She was at times living on the street, right? Living on friends couches. She had OD'd twice. So the doctor, who's a friend of mine, said, I think you can save her. Can you see her? She happened to be at the office that we were both at that day. And so I brought her in and I said, michelle, you have a lot of trauma. She goes, how do you know? I went back to, well, you wouldn't be doing this if you didn't have trauma. Everybody I see who has that much trauma, right, are going to get into Addiction because you found a way to stop the pain. And so I said, michelle, if you follow everything I tell you to do, you'll never deal with addiction again. And so she did. To her credit, she did everything I asked her to do. She followed the program, she followed the system. She's six years off of all the medications. No addiction. NBC interviewed her and said, do you have cravings anymore? She goes, no, I don't. The cravings are coming from the mind, not the body.

So when people say to me, well, they're going to go through with major withdrawal, I said, tell me what withdrawal is. Well, the body's going to crave the heroin, going to crave the drug. I said, tell me how the body. You guys know how the body works. Tell me how the body craves a foreign substance. It can't. It doesn't regulate heroin. Heroin is a foreign substance. What's it going to do to a foreign substance when it gets into the body? Eject it as fast as it can. Alcohol is a toxin. It wants to get rid of it. If the body could crave any substance, what would it be? Water. Have you ever met a waterholic?

Have you ever seen a water rehab center?

It's the mind. The mind will create pain to get you to do what? Act. It's going to create an emotion and a pain to get you into an action. And then you're going to go get the drug because the pain is overwhelming. What happens when they take the drug? Goes away? No withdrawal. I've had drug addicts tell me that the moment their dealer tells them they're on the way, the withdrawal is gone. It's all in here. The mind is in such fear of that pain coming back. It creates physical pain to force you to do something, literally taking your arm up your back and twisting it until you go get that drug or until you get that alcohol.

Everybody knows what the cessation of hunger is. The cessation of hunger is produced by the mind. To get you to do what? Eat. Why does it want you to eat? Survive. What happens when you finish eating? What happened to the sensation of hunger? It's gone. It got the action. You answered the call. It'll tell you the next time that it needs you to eat again.

That's what addiction is. They're stuck in this loop of the mind, feeling so fearful of the pain coming back that it will do anything. And I really feel very fortunate. Not fortunate that it happened to my daughter and my wife, but fortunate that they taught me everything I need to know. I would not have thought of this on my own. This is something I learned because I started researching to try to figure out how to stop what my daughter was dealing with. I kept finding research, and it was amazing. The research I kept on finding, I found. Imagine how far I had to research for this. I found an article from a World War II German sniper who wrote about when we fought against the Russians. The Russians didn't have many weapons, but they had a lot of people. So their strategy was to charge at the German lines with what weapons they had. His job as a sniper was to shoot and kill them, he says, and then another wave would come, and another wave would come. They'd run out, pick up the weapons, keep running until they could overrun the German lines. And they would, he says. And then I figured out how to stop them. He says, I didn't kill them. I shot them in the stomach, which is the most painful place to be shot. Now all these Russians are lying on the ground screaming in pain. That was the deterrent for the next Russian running to want to pick up that gun.

That shows the power of what pain will do. They'd rather die than to be in that pain.

So that taught me a lot about how powerful pain is. And so the system is all focused on stopping your pain by numbing the mind. The key is to get the mind updated. So we have a gentleman here that works for us. We were just talking this morning. We had breakfast. He's been with us 15 years. Kirk. Kirk. At the back there, when I met Kirk 15 years ago, he told me about debilitating panic attacks that he had for over 30 years, spent about $100,000 in the last few years on going to procedures, going to the emergency room in hospitals. I said, kirk, I'm developing the program. I hadn't developed it yet. I was just in the process of the research and developing. I said, I'm going to have a program for you that's going to stop your panic attacks. I actually got a patent on it, this program for panic attacks, anxiety and post traumatic stress. When they understood what we were doing. It makes more sense if you knew the whole program, but once they understood what the program was doing. How many panic attacks have you had since Gurk 0?

A panic attack is a combination of psychological and physical. It's not all. What I wrote in the patent is that a panic attack is starting up to an hour before you're aware of it. You don't know a panic attack is coming, but it's coming. So what's actually Happening is your mind is feeling fear. It's thinking about a lion. It's thinking about a lion that maybe attacked you. It can't find the lion. It's operating in the present. It thinks there must be a lion around here. There's got to be behind the curtain, got to be around here somewhere. But you're not aware that your subconscious mind is looking for the danger. You're just sitting here in a room with no idea that your psychological side is starting to prep. What's going to happen when that happens? The physiological signs will start coming up. So on a very low level, your heart rate will start increasing. You'll start burning oxygen from the muscles, which is going to produce lactic acid, is going to change the PH of the blood. You're going to have all of these things happening below your conscious awareness. You don't know it's coming, so it's building to protect you. Starts changing the oxygen, starts changing the CO2 levels. Now the mind that's looking for the lion keeps getting signals from the body about changes in ph, changes in oxygen, CO2, all of these things. You're not aware that those signals are coming to the brain. The brain is looking for the lion, can't find the lion. What is it interpreting the messages as? Big threat, boom. And within about an hour, it hits the panic alarm. You now experience a panic attack, but you didn't know it was starting an hour before. After I wrote the patent, I did a. I found a study at a Southern Methodist university that had 2000 hours of study on panic attacks. 13 people experienced a panic attack in the study. All 13 people reported it came on instantly, but they had them all monitored and they showed how many physiological changes were going on before they experienced a panic attack. Validated my patent, and that's how we got the patent. So what I do is when we get the trauma out of the way, then we train the mind, right, to recognize how to shut it down. And it shuts it down before you ever experience it.

So another gentleman. 45 years of panic. What else changed? You had bronchitis as well.

The key is everybody hear him.

So no bronchitis, right? That's gone. Lost £75.

Those are the two major ones, right? So all the people you're training, if they're dealing with a lot of this and you can't figure out why they're not losing weight, it may be coming in from psychological, which it was definitely in Kirk's case. So one of the things I said to Kirk when he first came in, there's nothing wrong with you and nothing wrong with your mind. All you need is a reboot.

Kirk had a lot of trauma as a child. That was what was creating the panic attacks. Once we reset that, the panic attacks stop. So you guys all probably do breathing techniques. Breathing is a really good way to train the nervous system to calm down, because if you have a lot of oxygen, you can't go into a sympathetic nervous system response because it's impossible. The brain's got lots of oxygen. It feels safe. It's all about safety.

So here are the four different brainwave states that we talk about. Beta, alpha, theta, Delta. I don't know if you guys deal with any of this. I'll just go through it quickly. Beta is when the brain is very active. It's operating between 15 and 30 hertz. So if you're in a stressed mode, you're in a traumatic event. You're going to be in a high beta state. So the brain is recording this memory in high beta. When you move into Alpha, Alpha is relaxed and focused. That's where we want you competing and performing because your mind is very relaxed and very focused. Theta is the brainwave state that when you go to sleep, you're dreaming and your mind is processing what you experience during the day and is dreaming about it. It's also trying to resolve trauma because the trauma is still running. So a lot of people who have a lot of trauma have trouble sleeping, because in theta, at nighttime, your mind is still looking at old data and trying to fix. Can't fix it because it doesn't exist anymore. And then Delta is dreamless sleep. So there's no dreaming when you're in Delta. So this explained why I was healing fast. I lived most of my life in Alpha. I could get activated and go into Beta, but I knew how to regulate automatically I'd come back into Alpha. My wife Bridget, was living in Beta, and she had a lot of beta stored memory, so her system was always on hyper alert. Mine could calm down. I could get dysregulated, come back into regulation. So I'm living in Alpha. So. So when I go to sleep at night, I get regular traditional theta sleep. But I'm getting two or three times what my teammates were getting in Delta because I had no trauma. I didn't know that two of the teachers at our school, two of the principals, the guy around our little league, had been abusing my friends.

That's the biggest pandemic in the world. Childhood abuse, particularly sexual abuse, that is running all the Time happened to my wife, happened to my daughter. I hear it a lot. So all that beta memory is constantly running, activating the nervous system. They have trouble getting into alpha. So they can get into it once in a while, but it can't stay there. Albert Einstein lived in Alpha, so that's why he was in the flow state. As you guys know, with athletes, that's where you want to have them in flow. Alpha is flow. So I worked with Tim Burke. He's a golfer. He competes in the long drive championships. Anybody here? Golfers. Golfers. So he competes in those big long drive championships. So he came in to see me.

And three days later went to the first tournament of the year, the long drive competition in Phoenix. And I see on the Golf Channel that he's in the finals on Monday night. So I texted him, I said, how you feeling, Tim? And he wrote back, three words. He goes, alpha, baby, alpha. He was in alpha brainwave state. He said, I would have been knocked out of that tournament had I not done the program because I hit two really bad shots in a row and I started to panic, thinking, oh, no, no, change my club, change my grip, do something different. He says, and then I did what you showed me how to do and I calmed my nervous system down again and started striping the ball. He won that competition, won two of the first three tournaments of the year. His final tournament, the golfers will love this. His final drive of that first tournament was 470 yards.

I don't go that far on vacation.

That was incredible. So all the people that you're training and dealing with are going to be dealing with some of these things. You understand their atmospheric conditions, understand the way their brains are working. It'll help you understand why they're sometimes not responding or responding. Keep them in the flow state, they're going to respond better, they're going to learn more, they're going to absorb more if they can live in that. So it's a lot of what you're doing, but then again, it could be coming in from trauma. So one of the things, anybody who has negative thoughts that come in. So for example, when. And that's just going to happen. So it doesn't mean there's anything wrong with you if a negative thought comes in. But think of a negative thought as a string or a piece of thread on a piece of material. When you start pulling it, it just keeps running right. You want to be able to stop it. So this is a technique that I worked with. I worked with especially with the golfers because they're out there for four hours, it's very easy for a negative thought to slip in. So how do you stop the negative thought? So I said, here's what you're going to do, and you guys can write this down if you want to practice it. I said, I want you to come up with three positive things in your life right now that you're looking forward to.

This could be a vacation, it could be going out to a movie, whatever it is, but three positive things in your life that you're looking forward to that gets you excited to think about.

So when the negative thought comes in, you're going to be in a high beta state. So what do we do? You close your eyes when that negative thought comes in. Immediately when you close your eyes, you're slowing down the brainwave activity. So now the brain is going, moving more into alpha from beta. So now you're taking it out of gear. It's in a high gear. You're going to take it into neutral. When you're in neutral now, you're going to think about one of those positive things, and now you're going to put it back into that gear. So you're switching gears, and then you start thinking about the positive thing that you're looking forward to. Then open up your eyes and then describe to yourself. The first thing you see what you just did is you took it out of that negative beta state, put it into neutral, moved it into alpha, opened up your eyes, came back into the present. It'd be hard to even remember what the negative thought was, because now you've changed. You stop the pulling of the thread. You've stopped it. Now your mind is focused on the positive. So the guy that I was working with in the golf, he goes, I taught his caddy to do it too. I says, when you see him going into that mindset where he's thinking and not focused on now, right, remind him, right? And then he'll go back into it. And he goes, it just. Everything just calms right down. And so the way I explain this, the best way to explain it, is think about a comedian who's on stage and the comedian's on stage and somebody in the back there yells out something, going to try to throw him off his routine. Those comedians already have prepared for that. They know it's coming. They know somebody may do it at some point. If they didn't have their remarks ready, they could get rattled, lose their place. And then the heckler takes over. Then the heckler, when he sees that I've got in charge of this guy now. I got him rattled. He keeps firing, but as soon as the comedian goes bang and shuts them down, takes control back. That's why it's important to have it prepared in advance so you know how to handle it when it shows up. And it'll come into everybody. It comes into me, right? But I know how to shut it off. I know I don't want to stay in that state. I want to shut it off. So.

That'S the one technique, and that's why zebras don't get ulcers. I shared the study about the DNA studies and we're proving it. That was just published and we're seeing big changes. The other study that I'm going to be publishing at the end of this month is we started doing brain mapping and we map the brain. The activity in the brain 10, perfect. So we map the brain and we were looking for activity beta alpha, theta, delta activity in the brain. And.

The study that we did, I had somebody come in independently and do it. So we put a QEEG head map on them. So it's a cap that they wear that has all the different sensors. And we measured their brainwave activity before and then 30 to 60 to 90 days after they went through the program. The guy who did the study with me, he says, I've been doing this for 30 years. I've heard about what you're doing. I don't think you're going to get big changes like you think. If you get a 10% change in brain plasticity, that's a particular gene in the brain, particular genes that work on neuroplasticity. He says 10% would be considered a success. He says, I don't think you'll get 10. But he says, I'm just going to publish the numbers for you. Don't get mad at me if you don't get it. We're publishing the study 46.5.

As long as the mind is in stress, it's not going to want to learn and adapt. It's focused on survival. So if you're running, being chased by a lion, and you're reading a book, chances are you're not going to remember anything about what you just read. Because the mind is going to be focused on keeping you alive, not on learning anything. So the mind isn't broken, is brilliant. You're designed to live and thrive. You're designed to perform at your highest level. This is what's interfering with it.

So thank you. I'm going to Take some questions now. If anybody has any questions.

Hi. Can trauma be taken? So I was in a traumatic accident when I was with my daughter, pregnant with her. Can that pass on transgenerational trauma? Absolutely. Okay. It passes on in the DNA. Right. So if your daughter never had any trauma, she may not activate that DNA code. Okay. And that's what happened to my daughter. My daughter had lived in the life I was living, very calm and peaceful. Right. But she got activated when she had the abuse. Okay. I grew up with no trauma, so my transgenerational trauma probably never got activated. Got it. Thank you. You're welcome.

Okay. Hi. Thank you for today. Really great content.

My father was abused, a lot of trauma, very anxious, and he's going through Parkinson. And I was just kind of curious. I mean, I don't know if, like, you could cure it, but could it make a difference if his trauma was resolved and helped him through the process? Yes. I think it depends on the degree that it's at, but I believe Parkinson's, Alzheimer's are stress responses. So think about it. If you got into your car, you stepped on the gas all the way down to the floor, but use the brakes going 30, that's what happens. That's why we're seeing a higher incidence in women than we are in men. Because let's face it, guys, I mean, the world is not as dangerous for us as it is for the women in this room. We could all probably walk out into the garage and go to our car and not really think about it. There's no woman in this room that does that. They're going to constantly be on hypervigilance. So if that brain is constantly stressed, looking for the danger, we don't experience that world. Not the same way. And so that's why I believe that women are getting a much higher incidence of it. It's stressing out the brain.

Yeah. Thank you for your presentation. So our gym's name is Perspective Fitness Studio. We're really big on the mind, and. And that's essentially how it started. Over time, we transitioned more into weight loss and obviously the things that make money. But I want to pick your brain of how can we implement more of this? Because, like, obviously, we still want to make money and do great, but. And we're in Toronto, so we're not. We're from. Vaughn, you're from where? From Vaughan. Woodbridge. Oh, Woodbridge. Okay. I lived in Aurora. Okay, cool. Yeah. So essentially, how could we implement something like this in a fitness setting for optimization of the mind and you know, working with people that, you know, want to work on something more than weight loss or maybe using, you know, the deeper psychology to get rid of some of their roadblocks with weight loss. So. Great question. We actually have an online version of it. So they go through those same four hours with me, but it's all videos, and I take them through the same process. So that may be something you want to check with us and see if that's something you can implement at your gym to help people with that. We just shot it in VR, so now it's in virtual reality. And then the next stage is AI. It'll feel like they're just sitting right with me.

So my wife was my biggest fan. When I said, I'm going to do it in digital format, she goes, come on, is that going to work the same way we're getting? That's what the NBC show did. They did the online version and said it was life changing.

What happened to this one?

I wouldn't argue with him either. He's too big.

Thank you, Don. Great presentation. A couple questions. First one, when you're talking about the three positive things in your mind, bank, you said three things in your life you're looking forward to. So these have to be future things, not past memories. Yeah. We do something different with the past memories. We use that for basically improving performance. But this is a current situation, so we want to focus on something that's going to happen. Perfect. And then also it. You didn't specify, but I would assume you would want something unrelated to the thing that you potentially have anxiety about. Doesn't necessarily have to be right. So it's whatever you're sort of. Again, if. If you're going to go into something that you say is ain't going to make you anxious, you may not want to use that as a. An event to look forward to. So you really want to have. Is that what you mean? Yes. Like, it could be completely random. Like, let's say somebody who's nervous about getting on stage, but they have a vacation coming up that they're looking forward to. They could swap it with a memory that has nothing to do with getting on stage. Yeah. So one of the ways. This is one of the things that I teach people who have trouble with speaking to people or doing that kind of stuff is two kinds of things. One, visualize yourself. Right. I'm a big believer in visualization. Visualize yourself finishing the speech. At the end of the speech, see yourself walking off stage, people applauding. It's the Same thing I do with people who have fear of flying. Don't think about the flight. Think about now I've landed, I'm getting my luggage off the carousel. I'm going to the Uber. I'm going to my hotel. That's what you create in the visualization. But then we also want to get the trauma out. That could be interfering with it. But short term, that's a great way to do it. Okay. Just visualize the positive. Thank you.

Now. Oh, now. Eventually got his question. Great talk today, Mr. Dock Wood. I heard you also on Vince's podcast, Man, it hit a lot of nerves for me. The question I have for you, I know you mentioned at the end about brain mapping. Is there a specific book that we can get more information on about brain mapping? And also with you talk about the beta alpha. Is that also in your book on emotional concussions? Yes. Yep. So I talked about that. Brain mapping basically is what they do in neurofeedback. And so if you want to look up what it is, just look up neurofeedback. So the cases that they brought to me for this study, the guy who was doing the testing for me, he said, I'm bringing you all my unresponsive clients. I went, thanks.

So the youngest was 15. The oldest was 63. Post traumatic stress, depression, anxiety, and panic attacks. And that's the change we got, was 45%. And he went from our biggest skeptic to our biggest fan. So very good. Thank you. You're welcome.

Thank you very much, sir. It was very, very interesting and tremendously helpful. I think the question that I have is related to what this gentleman had is, you know, for people who have weight loss issues and have been through many programs and just haven't found success in anything, if you have a hunch that they might have some. Some trauma in their past past, how would you suggest.

Raising that and. And suggesting your program to them? Because many of them are very skeptical at this point because they've been through a lot of programs. Yeah, that's why we called our organization the Inspired Performance Institute, not the Trauma institute for that reason. So it's all about performance. You guys are performance guys. Say, hey, I found this program that helps you get to another level of performance. You may like that they work on trauma to help you get through to your next level of performance. And we got all kinds of examples of athletes who will talk about how they improve the performance. For example, one golfer that I worked with, everybody knew he had a big, big trauma when he was 15. It was nationally known that he had. But when he came to see me, he was outside the top 250 on the PGA Tour. That was two years ago. He's now in the top 50. Made five and a half million dollars last year. Right. Not because I made him a better golfer, but I calmed his system down, so now he can stay present. And so he's the true talent. So I never take credit for what they do. I just say, here's what's interfering with you reaching that next level of performance. And that's what you guys are doing as well. You're teaching them how to get to. They may be a great athlete, but they know how to do it. You guys teach them how to do it. I'm just giving you another tool to get the mind in line with everything that you're teaching them. So does that answer the question? Yeah, I think I was more asking just how would you go about presenting that option? Because it is very sensitive for a lot of weight loss.

So it would just really be saying, I heard this guy talks about performance in the Inspire Performance Institute. This may be a program that you want to go through. And like I said, I don't get into. When somebody comes in with trauma, a lot of times I don't even know what the trauma is. They don't even talk about it. I take them through techniques that reset it so they'll do it visually, so they'll be experiencing. I'll say, if that traumatic event was a movie. I want the trailer. I want a minute, two minute highlight reel. So I take them through that. And again, I don't know, sometimes they'll tell me it doesn't have to be, but they don't have to. So it's very, very easy and it's not stressful on them. And especially by the time I get them two hours in, they're so relaxed that it's no problem to go through it.

Okay.

Okay. When you don't have trauma or you don't think that you have trauma, do you need to know what are those emotional concussions before you go through the program to be able to reset or disrupt this? Lopez, great question. I get that a lot. I'm asking the question because I went through the course, your course, online one, And I had trouble.

Making, like, pinpointing those emotional disruptions. And I think that I could have gotten a lot more out of it if I had something in mind that I could work on. Okay. So just doing it in general. So if you can identify it, it may be to Spend more time with the audios and let your mind like, I have a technique that sometimes helps. If I worked with you one on one and you still weren't coming up with it, I'd have something I'd take you through to sort of come up with it. For example, Evan, when, if you look at his YouTube channel, he said, I don't have any. But as we got into it, but he was working with me, so it may have been a little easier to come up with it. And so he came up with some things that weren't big t trauma, but there are obviously things that were still bothering him. So I would work through trying to get to whatever that event and then go back over the program again. You recommend to find those emotional concussions and then do the program? Yes. Yep. You want to identify them because the mind's going to have a lot more success if it can identify what it's looking for. But if you can't get into that optimal state, it may not bring it to you. But are you dealing with, like, the emotions like anxiety or depression or anything like that? I mean, anxiety and stress? Yeah, I don't think I'm depressed or anything, but I know that I have work to do. Okay. So the idea is to try to get into that very calm state, see if something shows up. You may just be dealing with current stuff. Maybe you haven't had anything that is really having an effect, but the overall program can help you calm and train your mind to stay calm. So definitely. How long have you been into the audios?

I did it in back in October or when was it? November. October. November, yeah. So go back and start doing it. We have the webinar. Have you come into the webinar? No. We have a webinar every month, the last Thursday of every month. So once you've gone through the program, you have lifetime access to the audios and to that come in and ask that question. Sometimes they take the whole group through a process to find things like that. But your mind knows what it is. If it's creating anxiety, something's bothering it. We just got to find out what it is. So do you have any technique that maybe I can work on to find those pain points? I would. So there's lots of different audios in there, so I would go through some of the ones the tip now, audios that deal with nature walks, things like that. We got to get your mind relaxed enough that it wants to release it and then it should pop up. So definitely come onto the webinar. And let me know if you've experienced or found it, and if not, I'll help you with another technique to help you with it.

Last one. Yeah. So so much of this resonated with me. I have a lot of trauma, and I've done a lot of work, and I've had treatments to build neuroplasticity and, like, new neural pathways, but I still have really bad adhd. And I'm wondering if you've worked with that or any kind of neurodivergencies or. Yeah, ADHD is really interesting because a lot of people tell me they have adhd, and the way I talk about ADHD is very different. I said, did you have a lot of stress in your childhood? Yeah, constant. Yeah. So a child growing up in a home with a lot of stress, whether it's, like, unintentional or intentional, you don't have fight or flight options as a child. You can't run from it and you can't fight it. Right. So how do you protect yourself from the stress?

You tune it out. So now, during the most formative brain development years, you were training your brain to shut down anything you don't like. And then now you become an adult or you go to school. And now the system says, now focus on that teacher at the front of the room. You trained your brain not to focus, and so their immediate response is to put you on speed. So you wake up. Right. And you have to focus. The idea is just to train the brain to stay focused, but you've got to train it to do that, because the neural pathways that you built were all about shutting down stress and staying away from it. Is that. So ADHD was actually a coping mechanism? Yeah. It's not a disorder. It's the way your brain protected you. Okay. Yeah. Thank you. I'll sit with it for a little while. I got what you said. I just have to absorb it. Yeah. Just absorb adhd, I guess. Yeah. You're adhd. No. No, you're not. You're actually probably. You've got your own business.

I did. You did. Sorry. I have had in the past. Okay. But I work with Jonas. Yeah. So the issue is being able to try to get back into focus. Yeah. Can you focus when you like doing something? Oh, yeah, I can focus really well. I have hyper focus. That's it. When it's something that interests. So the ADHD just didn't go away. It never existed. It was the way your brain protected you from stress. And people who tell me, they say, oh, I have adhd and so with Vince, when we were talking with Dean, he said to me, oh, I have adhd. I go, no, you don't. He goes, no, I did. I was diagnosed as a child. And I said, yeah, but when you just did a two hour presentation on marketing, you were super focused. He goes, you know, yeah, but I like marketing. I said, that's what it is. When you like it, you can focus. So find things that you're good at, really focus on it and keep retraining the brain and then you won't have a problem focusing. Then I can focus on boring things. Yeah, even on things that you don't like. But learn how to focus. But train it on the things you like first. And if you're interested in it, you can focus. But they call it adhd. But your brain's saying, I don't like that. Yeah, I'm not going to focus on that. Oh, you got adhd? No, you just don't like it.

Make sense. Yeah. You're welcome. Guys, let's hear it for Dr. Woods. Thank you.

Doc. With this group, we could go on for days. I know. I could talk for days too. Guys, we're going to take a four minute break. Bathroom, coffee. Back in your seats in four minutes. Get back here. Quick break. Great job.