Reboot Your Mind: Dr. Wood at James Wedmore BBD event

Live keynote by Dr. Don Wood at a Business by Design event (hosted by James Wedmore). Dr. Wood presents a neuroscience-informed model that locates anxiety, depression, PTSD, addiction and many chronic illnesses as symptoms produced by unresolved trauma. He argues trauma creates high-definition memories that chronically activate the autonomic nervous system, producing inflammation and altered gene expression; resolving those trauma-based memories (a described 4-hour reboot process) decreases inflammation and restores immune function. The talk mixes personal motivation (his daughter's autoimmune illnesses), clinical case vignettes (Boston Marathon survivor, amputee marathoner, entrepreneur with seasonal anxiety), practical tools (5-6-7 breathing, three-positive-things, "what bread?" metaphor), and a claimed pre/post DNA study showing large reductions in inflammation and gains in immune markers.
Chapters
I'm really, really pleased to introduce our next phenomenal guest speaker. I met Dr. Donwood several years ago and when I discovered his gifts and the beautiful, beautiful work that he does, I had to have him start coming to our events. He came to our masterminds and gosh, he would do these segments with us where it's four, four and a half hours straight doing some really, really powerful, deep, deep work. And it's all science based, evidence based and just extraordinary. And when we're planning the event, we're thinking about this event in January and we in February and March. And you're constantly asking and daydreaming about how do you want it to look? Who do you want to be on this stage? And he was one of the first people that I'm like, man, it's been a while and, and I got to get Dr. Don Wood back on the stage. So you guys are in for a real, real treat. So can we give a huge warm welcome to Dr. Don Wood?
Thank you.
You may be wondering why I'd pick Shake as a song. Does that suit me?
When they asked, they said, what kind of a song do you want to have when you come out? And I'm thinking eye of the tiger, something like that. And our marketing person says, shake it off. Right. Because that's what I'm here to talk about is how can you shake it off? So if you have experiences in your life, you need to reboot them. Experiences that are interfering with your ability to perform at your highest level. So I got to get my clicker here so I can start.
And tell me which way to go here.
So here we go. Shake it off. How many people have anxiety?
Oh, I thought there would be one or two. Wow. It's a lot. So anxiety is not your problem. Anxiety is the symptom of, of a problem.
I'm going to blow your mind with what I'm going to tell you. It'll change your whole idea of what mental illness is. I'm using a cutting edge neuroscience approach to mental anxiety, Depression, post traumatic stress, panic attacks. We can eliminate panic attacks. You don't have to live with them.
Yeah, it's a glitch. It's an error message. So I'm going to explain to you how your mind operates. I'm going to define how you get to your peak performance. I work with executives, CEOs, I also work with world class athletes who want to perform at their highest level.
So if you notice from the name of our organization, we're called the Inspired Performance Institute. But the genesis of the Inspired Performance Institute is trauma.
Trauma is interfering with your ability to perform at your highest level. It's stealing energy. It's pulling energy. Anxiety is the symptom of your issue. We just need to get to the root cause. So I'm going to share with you how to get to your peak performance and why and what anxiety is. So everybody who comes in to see me, I take a very unique approach, and I'm going to share it with you on the next slide. But first, I want to tell you about how I got into this. I developed the program because of my daughter, to save my daughter's life. I was an entrepreneur like you guys, into my 50s. I had to go back to school and research how to save her. She developed Crohn's when she was 14. They told us there's no cure for Crohn's. We can't even tell you why she has Crohn's. She's going to have to manage this for the rest of her life.
So she ended up having four resections done, 24 inches of her intestines taken out. They had her on steroids, anti anxiety meds, antidepressants, painkillers. Because of all the operations that she went through, that child really suffered. But, boy, she was tough. I've often said to her, if I was ever in a bunker in a war, I want her in the bunker with me. She's as tough as they come and smiles all the time. So she went through that.
My wife and I tried to do whatever we could to sort of help her. And then she's diagnosed with her second autoimmune disorder called idiopathic pulmonary hemosiderosis. I'm not even doing this. I'm an entrepreneur. That was a potential death sentence because her lungs would start filling up with blood.
The first time she got that, she was rushed to the hospital. They had her in ICU for three and a half weeks and came back and said, this is the diagnosis. Autoimmune. The same thing. We don't know what causes this. There is no cure for it. The best advice we can give you is live close to a hospital, because her lungs could fill up in 15 minutes and she would choke to death. So that was the potential death sentence. So I was adopted. We didn't know my family history. So my wife says to me, this is your fault. This has got to be your fault. This is coming from your family, right? It's a genetic thing. You need to figure this out or we're Going to lose our daughter. So I went back to school, went back to school, did the research, got my doctorate and PhD.
I kept talking to people who were telling us about all these different illnesses they had, in particular autoimmune. There was a common theme, trauma. They all have experienced some form of trauma. One of the biggest ones was sexual abuse. That is the number one pandemic in the world. Nobody's talking about it, but it's there. So went back to my daughter. Is there something we don't know? And she disclosed to us that between sixes and eight she had sexual abuse that she didn't disclose to us.
So now we've connected it. So what are they doing about it? They're teaching her to live and manage and cope with it, but nobody's fixing it. So from all the research that I did, I figured out how to fix it. My daughter has no Crohn's, no lung disorder because we resolved her trauma.
She's a living example of we can fix it. The reason why, it's not that these doctors aren't smart. It's not that they don't care. They do, but they don't study everything. So the people that were treating her were dealing with a gastroenterologist. They never study the brain. They don't connect. That they don't get. And the people doing the brain don't get any nutrition exercises. They don't learn anything about nutrition. So everything is siloed. So they're all siloed. And they don't know how everything connects. What I had to do was figure out how it all connected. What I have discovered through the research is that unresolved trauma creates inflammation.
Inflammation is the root cause of disease, but the inflammation is not a problem. The inflammation is designed to protect you. So inflammation. If you start punching me in the arm, what's going to happen to my arm? It's going to swell up. Why? It's a cell danger response to protect it while it's under attack.
When you stop punching me, the inflammation will go down. The immune system will come in and clean up. Perfectly designed system. So what I have, and I'm going to share with you more at the end, what I've discovered is that the genes that regulate inflammation in the DNA up regulate. It's a temporary response to the threat. The genes that regulate the immune system downregulate. So now you've got a weakened immune system and high inflammation. A recipe for disease. I believe 80% of all the illnesses that we're dealing with in the world are psychological, 20% are physical. So this is what I say to everybody when they come in. And I'm going to have everybody, I'm going to show the slide and then we're all going to say it together. And this is what I say to everybody. We're all going to do it together.
You read it.
So all together now we're going to start off with, there's nothing wrong with me and there's nothing wrong with my mind.
That's it.
I have people cry when I tell them that. They say, why have I suffered for 20 years? And they've never told me that. They've never connected it. So the advantage for me is I had a mission. I had to save my daughter. I started to make the connections and believe it or not, they're still just treating it, not fixing it. So I believe what we're doing here is going to start to change the way we treat mental illness. I talk about anxiety, depression, post traumatic stress, all of those things. I talk about depression as a function of the brain.
Not a dysfunction of the brain. And the reason I say that is the trauma is running in the background and the mind wants a resolution to it. So what's it going to do? It's going to create an emotion to get you into an action to fix something that doesn't exist. That's the glitch. Your subconscious mind sees everything in real time. It's fully present all the time. It's reliving trauma over and over and over, looking for resolution. But can my daughter stop what happened to her when she was six? No. Her mind didn't know that. Her mind wanted a resolution. So it created anxiety.
It creates depression. The purpose of it is to get an action, an emotion, a feeling, a sensation is a call for an action. What's the purpose of fear escape? What's the purpose of anger attack? So if you think about something that happened to you 10 years ago and your heart's pounding in your chest, that's a glitch. Your mind is calling for an action. I'm going to explain how and what I learned and how we can actually fix it. So I was an entrepreneur. Anxiety, right, is a part of being an entrepreneur. You're all entrepreneurs, right? The question is, where's the anxiety coming from? Anxiety. If I had a, and I should have done this, I should have had a screen up here with a map of a brain, a brain map, an FMRI or SPECT scan showing, and you would see on the screen a brain, and you would see areas like the frontal lobe, temporal lobe, red on fire, basically. So it's very, very active in a very high beta brainwave state.
But I look at that and I say, is that the cause of anxiety or the effect of anxiety? It's the effect, it's not the cause. But they'll treat the effect, they'll treat the symptoms, but they're not understanding. Why would your mind. So when people come into me and they say, oh, I have really bad anxiety, I'll say, why?
I don't know, I have anxiety. Anxiety is anxiety, right? And I'll say, are you on anxiety medication? I had one lady, she goes, yes, she's on four different medications. I said, for how long? She goes, 15 years. And I said, how's the medication working?
She goes, oh my gosh, if I didn't have it, I think this would be a lot worse. And I said, no, I don't think so. Within three months she was off all her medications, no anxiety. We got to what caused the anxiety, which was her trauma.
The anxiety is a call for an action. So to explain this, I'm going to explain it in terms of a case. I had a gentleman, very successful entrepreneur. We should all have his problem making $2 million a year trading options, derivatives, stocks. Very successful. But what he said to me is, he said, every time the fourth quarter comes around, my mind gets so anxious, I can't work, I can't go into the office. My anxiety goes through the roof. He says, my partners cover for me. And he says, and I feel bad that they're covering for me, but I just can't get over the anxiety. If I show up at the office, I just can't sit. I'm just so anxious, I make excuses. I'll go golfing, I'll take a vacation. I'll tell him I'm burnt out. He says, but I want to get rid of this anxiety. It's overwhelming fourth quarter. So I said, trauma based. He goes, I don't think so. Had a really good childhood. I said, tell me about your childhood. Great parents, great life. Everything was good. Nothing that I can think of that was any kind of trauma. Give me the. Tell me a little bit about your mom. Great mom. Stayed at home, took care of us. What about your dad? My dad, he's my hero. My dad is my hero. He is so smart, he's so successful. Most successful guy. He just did great. And I said, okay. He says, he did go bankrupt four times.
And he goes, I remember flying in private jets, then in the middle of the night, Being woken up to pack up the car and move because we're being evicted. Then we'd be back in a private jet, then back being evicted four times as a child. But his dad was his hero. So what was his mind trying to do?
Stop him from losing $2 million.
So when people say to me, I sabotage myself, and this is something I want you guys to learn, forget that word. It's impossible. Your brain can't sabotage you. It's survival based. It's trying to protect you. His mind was trying to protect him from losing the 2 million. Shut down, get through the year, start back up in January, protect what you have because of the experience he had. And his mind kept using that experience to get him into an action making sense.
So the key was to understand anxiety. Anxiety is the symptom, it's not the problem. So. But it will produce all kinds of different effects. And then people will say, well, you know, I get so anxious, you know, I sabotage myself. To go back to his story real quickly though, he said after he drove home, after going through the program with me, he said, I've never felt such calm in my life. That was always running in the background for him. And he called me on December 15th to say, today's my last day. I stuck it out till December 15, had my best year ever. All he needed to do was figure out what was causing the anxiety. Anxiety wasn't his problem. So what I'm going to explain to you is what I talk about. Anxiety. And the way your mind operates is a product of your atmospheric conditions of your life. Everything you've ever seen, heard, touched or smelt in your lifetime has been recorded and stored in explicit memory. Only humans do this. No animal stores explicit memories about their experiences. Everything you're doing while you're here is being recorded and stored in your memory system. You have explicit memory. Animals have one memory system. We have two animals learn through. And I see we have a beautiful dog here, right? What's the dog's name? Guinness. Guinness. So Guinness is 100% present in the moment all the time.
Everything for Guinness is. Now he responds he this. He responds to his environment.
Based on what he's learned through associations, but he doesn't store the details of it. That's why you can feed him the same thing every day.
Because he doesn't remember eating that yesterday. Right. That's just a new meal right in the moment. It's great. And he's associated you with love and caring and he's safe. So he learns through associations and repetition. He's coding, right? We have that system too. It's how we learn how to play a guitar, ride a bike. We have that associative memory and we code. If anybody ever knows anybody or anybody's ever dealt with addiction, I treat addiction completely different. Addiction is not a disease. Addiction is a code. It's a code to paint if you have emotional or physical pain. And every time I take a drink of that water, the pain goes away. What did I tell my brain? That solves my problem. And when does it solve my problem? Now. Your subconscious, just like Guinness, is fully present in the moment, dealing with now. And it's survival based. Everything about your subconscious is survival. So everything you've experienced in your lifetime is building up a huge set of atmospheric conditions. I was very fortunate. I was adopted. I got adopted by the most amazing people. My mother and father. They adopted me from birth. Never argued, never fought, never raised their voice. Never hit us even once.
So my nervous system stayed regulated. It's been that way my whole life. I never get sick. I've never been hospitalized. I've never been sick. I've been fortunate, right? That my immune system is strong because my nervous system is strong. It doesn't mean that I don't get bumped, but I come back into regulation because my system got trained to rebound and come back in. But if I had had a lot of trauma and my system kept getting. My nervous system kept getting turned on. Now I got a recipe for disaster. Disaster. I'm going to get sick because my immune system is going to be compromised. So your atmospheric conditions will set up how your whole system will operate for the rest of your life unless we reset those atmospheric conditions, which is what I learned how to do. We can reset it. We can reboot your mind, the way your mind operates. So my wife grew up in the opposite violent home, angry home, not addicted, but a lot of stuff going on. So her nervous system was always dysregulated. I didn't understand it when I first met her at 18. And I would say to her, no, I don't really like that. She'd tear up and start to cry. She'd go, why are you upset with me? And I'd go, what?
How did you get them upset? She goes the way you said that you're getting upset with me. I said, no, I'm really not. She wasn't wrong. And I wasn't wrong. I didn't say it that way. But if I had a little tension, change in my voice, to her that sounded like I was Yelling.
And that's how she would filter through her atmospheric conditions. That was dangerous. When she heard men start to change that vocal tone, that was how she protected herself. There was nothing wrong with her and there was nothing wrong with her mind. That's the way her mind was conditioned to respond. So the key was, is to get to the atmospheric conditions and reset them.
Everybody knows about the conscious mind and subconscious mind. We know that the conscious mind. Right. Is above. Right? Most of everything happening for you is on a subconscious level. 95% of your mind's operating subconsciously. 5% is conscious. The 5% is this frontal lobe. It's our ability to use reason and logic. We can figure stuff out. If we don't know how to do something, we can figure out how to do it. If Guinness doesn't know how to do something, he's not sitting there right now thinking about how to improve his life.
He's happy, right? So we have this ability to think, create through this 5% and it's brilliant. But is it in charge of survival? Nope. The 95% subconscious is survival based. Running programs, programs to keep you alive. You don't have to think about heart rate, digestion, any of those things. It's all taken care of for you subconsciously. You were born with pre installed software. And through your life's experiences you continue to develop more software and adapt the software you have to your environment. And your subconscious is always focused on now. And that's why I say where addiction comes from is a program that got developed because of pain. And then the program runs. And then what we want to do is shame them. What's wrong with you? What are you doing to your family? What are you doing to yourself? Why are you taking the drugs? So I had a lady come in who had been seven years on heroin and she said to me, she says, I told my therapist I was coming in to see you. And he told me that I have to be honest and up front and let you know I have self destructive behavior. And I just smiled. I said, really? What would you think? Why would you think yourself destructive? And she looked at me and she goes, well, I'm sticking a needle in my arm with heroin. You don't think that's self destructive? I said, no, I don't. I think you're trying to feel better. And I'll bet you when you stuck the needle in your arm, you felt better. She goes, well, yeah. And I says, now the substance is destructive. You're not.
You've had a lot of trauma, right? She Goes, how do you know? And I said, because people don't stick needles in their arm. We haven't had trauma.
It just doesn't happen. Right? You had pain and you solved your pain and you coded that the heroin stops your pain, right? So the key to fixing this is to get to the root cause, which is the trauma, reset that, and then recode your brain. And your brain will recode when it's not stressed by the trauma running in the background.
So get people out of addiction by stopping the shaming and guilting.
So what did I learn in my research? You're thinking, what is he talking about a zebra and a lion for? Because I learned a lot about the way the animal mind works. A zebra cannot feel fear of a lion unless there's a lion present.
Zebras aren't sitting around thinking about lions. The zebra can't remember the lion that chased them yesterday. But if a lion shows up, they're coded on what a lion means. Through association and through their DNA, they know a lion is dangerous. But will that zebra instantly feel fear or anxiety with a lion present? Here's the condition. Proximity and distance. That's what anxiety creates. So if that zebra sees a lion, but the lion's 500 yards away, will the zebra feel fear? No, because it's not in proximity.
So the zebra will feel fear when the lion gets close enough. The zebra knows I run at 30 miles an hour, the lion runs at 40 miles an hour, and I've got two miles distance. He's never going to catch me.
So he's not going to feel fear. So the animal mind works very, very well. It's designed to work well. We have the exact same system, a survival mind, but we added this frontal lobe. We added explicit memory, the way we store all the details about our life.
So I'm going to share a story of a duck. So this is a story that I tell, and this will be a story that you're going to use. When something stresses you out, you're going to use this. I guarantee you're going to start using this. So I say to somebody who's dealing with this, I said, imagine now you're at a lake and you're feeding the ducks and you're throwing bread into the ducks, and all the ducks are grabbing all the bread. But you notice that one duck hasn't gotten any bread. So you go out of your way, you wade into the lake a little bit, you get close to the duck and you toss him some bread, and the duck gets the bread in its bill. And just as it's ready to eat the bread, another duck comes along, steals the bread right out of its mouth. So if you could talk to the duck, you'd say something like, can you believe the nerve of that duck? Stealing that bread out of your mouth in front of all your friends.
And you know what the duck would say? What bread?
So when something bothers you, what bread? What can you do about it? Nothing. So why are you worried about it? I have so many people who go to the program and they'll tell me, I had a guy, 9 11, he was five and a half months on the pile at 9 11, severe post traumatic stress, panic attacks, went through the program and I see him all the time. He'll send me text messages going, something happened to me today. And I said, what bread?
That really changed everything for him. So that's what we have to learn how to do. So the goal of your mind, your survival. Mind is survival. Everything is geared towards your survival. Keep you alive at all costs. That's why I say it's impossible for you to sabotage yourself. The brain can't sabotage it if it's focused on surviving, it's a glitch. Your mind is protecting you and moving you in another direction to avoid the pain that it associated through your atmospheric conditions. So people will say, well, I get into a relationship, you know, and things seem like they're going really well. And then I just sabotage the relationship and I get out of it. Why? Because they had experiences with bad relationships and got dumped. So I'm gonna dump them before they dump me, right? I'm going to get ahead of the game, right? The mind is then, even though they're in a good situation. So that's why you understand that the subconscious mind is survival based and focused on keeping you alive. So think of anxiety this way. Anxiety is an email.
Keep getting this email coming in, right? And you're like, I just don't want to have to deal with this email. But it keeps coming in, so you delete it and you delete it and you delete it. Well, anxiety is the email. The problem is not the email. The problem is the message in the email. But you keep deleting it and ignoring it. The message is a message from your bank that there's suspicious activity on your account, right? But you don't want to deal with it, so you delete it. So that's going to create anxiety. And the email is going to keep coming until you look at your account and see if there is suspicious activity. Find out what the message is, why are you anxious? And resolve the anxiety and resolve the message and get to the answer and then the mind will stop sending the emails. So the lady who had been on medication for 15 years, she had trauma as a child, she had some current situations that were also creating anxiety. There's not much you can do about that but live and sort of manage a little bit with that. But imagine anxiety is a 165 pound backpack of trauma that you're carrying around. And then somebody goes, here's another £10 current.
That'S overwhelming. That will take you down because now take the 165 pound backpack off and now 10 pounds of anxiety. You're entrepreneurs, I guarantee you, you're going to have stress, you're going to have a little bit of anxiety, but it's not going to overwhelm you. Because, and this is what I experienced because of my life. I had these ideal conditions. I could get bumped by a coach, a teacher, a friend, but I could reset very quickly. And I didn't keep ruminating on it. It was over. I dealt with it, whatever I had to deal with.
So how does trauma affect us?
I'm going to ask everybody to think about real quickly. What did you eat for dinner last night? Just think about it.
What did you have for dinner last night? What did you have? Noodles. So when I asked you that, you saw pictures, right? Of what you ate? Right. Maybe where you ate it? That's how you stored the information about dinner last night? Yep. You saw the pictures? We store memory that way. Guinness doesn't do that. That's why it's a new meal today. It's not what he ate yesterday. He doesn't remember what he ate yesterday. Now last night wasn't threatening or disturbing. It may have been a great meal, but it's stored as a fairly low resolution file. Not a lot of detail. But if you're in a traumatic event, all your senses are heightened. Sight, smell, hearing. How's it going to record that? High def. Tremendous amounts of detail. So now something looks like, sounds like, smells like that event that you experienced 30 years ago. What does your mind use as a resource to how to deal with this current thing that's going on? It goes into memory. And what's it going to see? High definition memory of an event that happened 20, 30 years ago.
Your subconscious operates in the present. What's it gonna do? It's gonna turn on your nervous system to respond to a threat that it thinks is happening now, but it's not happening now. It's a glitch.
So for my daughter, she was constantly reliving her trauma as a child, but she covered it up. She's an actress. She's an amazing actress. Obviously she covered it up. She never told us about it until she was in her 20s. So this memory keeps turning on the system. When I started to get into this, like I literally went in and got my PhD in my 50s. I had no idea about any of this. And when I started to train, they started talking about triggers. I hate that word. Because your mind's not violent, it's not negative, it's trying to protect you. So what I say is, why is your mind activating? Why is your mind turning on? It's an activation of your nervous system designed to get you into an action, but the action isn't possible. So what we can do, and this is the way we deal with it, we're going to take that high definition memory that you've stored from 20 years ago. Get your mind during the process. I have a four hour process going to get your mind to reset it into low definition, like what you ate for dinner last night. Now when your mind pulls up that data from 20 years ago, it's data, there's no intensity. It's not going to call you into an action. So I worked with Rebecca Gregory from the Boston Marathon. She was four feet from the first bomb. She was a spectator. The bomb blew up behind her. She lost her left leg. Five and a half years of post traumatic stress. She said her testimonials on our site, she said, I heard about what you did. Sounded too good to be true, but I was desperate because I had five and a half years of terror nightmares. Every night when she put her head down, she'd have a terror nightmare. What was her mind doing? Looking at the bomb over and over and over. What was it trying to get her to do? Run for five and a half years?
As she first sat down with me, she started to talk. She started to shake and cry. And I said, rebecca, do you know why you're shaking and crying right now? She says, well, because I'm talking about what happened to me. I said, right, but your mind thinks there's a bomb behind you. She's trying to get you into an action by using fear to get you to move. Five and a half years ago. That's the error message. So by the time we were finished, you can watch her testimonial gone. No more post traumatic stress, no more Terran nightmares. On the sixth anniversary, she said, I'm Going to go back to the sixth anniversary. I'm going to walk the same route I did that day. I'm going to stand right where I was when the bombs went off. She says, what do you think is going to happen? I said, you'll be fine.
She sent me a picture from her standing there, no fear. She goes, this wouldn't have been possible without you. I didn't do anything. I just helped her own mind do all the work. The key is to get the mind into optimal condition, to heal. Our minds and bodies are designed to do this. They're designed to heal. But we don't create the optimal conditions when we're in a constant state of fight or flight. That's why so many people are staying sick.
Even a small event. I was doing a group presentation. I had a lady and I said, would somebody like to come up? And I'm going to demonstrate how I'm going to clear one of these traumas for you. She put up her hand, she came up, she says, I don't have any trauma. I was like, thanks for volunteering.
This is going to be great, right? So I'm trying to sit to her, is there anything that you can think of right, in your lifetime? She says, I had a great childhood. Everything was really good. And she goes, okay, yeah, I've got one event I can think of. And I says, I'm looking for an event. When you think of it, you feel an emotion. If you feel an emotion, that trauma is still active. So she said to me, she says, well, okay, yeah, she Sundays, I was six years old, I was in church. And she says, and I was talking and my grandmother took out her hairbrush and she hit me over the head with the hairbrush and said, stop talking, you're in church. And the waterworks came. It took her about 30 seconds to catch her breath. And this is what she said. I lost my voice that day.
I never speak up, I never.
Stand up for myself. Now, was her grandmother trying to do that? No, just trying to get her to stop talking in church. But a six year old heard, we don't want to hear you. So she stopped talking. All of these kinds of experiences, I call those emotional concussions. They're not big T traumas, but they have an effect. My wife, who's growing up in a very traumatic household, shares this story with me when she's in her late 20s. When she was 6, some of the mothers in the neighborhood put together a tea party for all the little girls. She got all dressed up, she was all excited she gets there and the mothers who are greeting her and when she starts telling me the story, she's starting to cry. She says one of the mothers says, oh my gosh, look at you, Bridget. You're going to be such a heartbreaker when you grow up. And all the other mothers went, oh, yes, Bridget's definitely going to be a heartbreaker. She said, I went home, I got sick to my stomach. She heard, you're going to hurt people.
Were the mothers trying to do that? No. Between the ages of 0 and 7, it was the most formative brain development years. And children who don't have any life experience are interpreting their world through the language they hear. I wrote my fourth book. I called it Don't Mess with My DNA. Because the way you teach your children on how to respond, even with the best of intentions, can have an effect on the way their DNA is read and transcribed.
So trauma starts a loop, right? The high definition memory is going to activate the central nervous system. It's going to create an emotion which is a prompt for an action. And you're going to feel anxiety, post traumatic stress, addiction and stress. And that loop keeps going. Because where's the key? Solve the high definition memory. That's all you need to do. Don't manage. Live and cope with it. Fix it. And that's what we do, is fix it. Anybody else need that picture up for a second? So that's high definition memory, central nervous system emotion, prompt for an action which is going to create a symptom of anxiety.
But they will treat the symptom of anxiety and not the problem, which was the memory, the experience.
So the subconscious mind is processing old data in real time. It's a recipe for this. It has to do it. If your system thinks there's a threat, the logical part of your mind cannot override the survival part of your mind. Logically you know that there's nothing happening, but subconscious, it doesn't know. It has to turn on the system. The autonomic nervous system will turn automatically if there's a threat and memory's being seen as the threat. It's all coming down to a memory problem, which will create all kinds of issues. Overthinking, procrastination, blaming other people. These are all symptoms of that atmospheric conditions, and they're going to show up in all kinds of symptoms in your life. And that's what anxiety can do to you.
So I work with athletes like I talked about, not only does trauma affect the immune system and the way the DNA is read and transcribed, it Actually affects the mitochondria in the cells. This gentleman here, Marco Cessetto, was a runner from Kenya. Marathon runner from Kenya, was recruited to the University of Alaska from Kenya. Can you imagine that? Culture shock, right? And his cousin was also recruited, committed suicide. Marco got so distraught, he attempted suicide, lost both his legs to frostbite below the knees. So they built him prosthetics to walk on, built him blades to run on. And they called me up because they said the people that make the prosthetics for the Boston Marathon bombing survivors were also training him to run marathons again. And they said, he's plateaued. He's not getting any better. No matter how much training we're giving him, we think it's in his mind. Can you take him through the program? So I took him through the program. Nine days later, he runs in a marathon, takes 15 seconds per mile off his time.
Then runs in the Boston Marathon that Rebecca was at and broke the world record. He's still today the world record holder for marathoners with amputations. Two months after that, breaking that world record, he broke his own world record by another five minutes and got signed by Nike. And I said to him, marco, I didn't make you faster. You were always that fast. You didn't have access to that power. Imagine how that helps athletes, helps entrepreneurs. You have another gear. The key to get to that next gear, what James Wedmore is teaching you guys is priceless. He is amazing. He's. Yes. That's why I'm so honored for him to ask me to come here, because I love working with James. And what he does for everybody and his staff are amazing, too. But they're helping you get there. What I'm doing is trying to bump it up and give you another gear by getting the trauma out of the way. So follow what James is telling you, right? You'll be successful. Add another gear by getting the trauma. It affects your business life, your personal life, all of that.
So reboot the mind. Traditional kind of therapy is good for current issues. Got a relationship issue, a job issue. It's good to have somebody to go and talk about it. But trauma is very specific and has a very specific effect. And so you really need to get that trauma rebooted, reset. So I say, especially in addiction, the current system is really broken. They're going to teach you to live and manage and cope with it. And what I say is, why aren't we fixing it? When they told my daughter that there's no cure for what you have, right? They don't even know what causes it. How could they fix it if that's the approach they're taking? They can't fix it because they don't understand it. It's trauma. It was definitely trauma on her case. Kirk is our clinical director. I met him in 2009. Kirk had 30 years of panic attacks, $100,000 in medical bills when he met me. And his panic attacks were so bad, I was still researching at this point. He would be gone for weeks because he had a panic attack, couldn't get out of bed. So $100,000 in medical bills, 30 years of panic attacks. After we developed the program, he was one of the first people who went through it. Hasn't had a panic attack now in nine years.
Panic attack. Thank you.
Panic attacks are a combination of psychological and physical. The psychological starts a physical reset. Now the mind is saying, oh, where's the lion? There's a lion around here. So it starts to slowly activate the system, getting prepared. But the problem is, is that when that happens, that starts to Change the oxygen, CO2, the pH of the blood. Those messages go to the brain. The brain's like, oh, there must be a lion around here somewhere, because now we're running out of oxygen. So then it starts to speed up. A panic attack starts an hour before. I wrote a patent on it. I got the patent on it on how we can eliminate panic attacks, because I discovered that it's starting before. If you have anybody who had a panic attack, they'll tell you it comes on instantly. It's not true. It's been building for up to an hour. We teach you how to shut it down before you ever have it.
All you need is a reboot. Just reboot your brain as a computer, your subconscious mind is a computer. Just needs to be rebooted.
So everybody does different breathing techniques, and they're great. The breathing techniques are really helping to reset the vagus nerve to go into a parasympathetic state. And those are good things to do if you're dealing with it. What I use is a 5, 6, 7 breathing technique. I do it while I'm doing the clearing of the trauma. Here's the key when you do it, though. So the breathing is going to be 5 seconds in through your nose, 6 seconds hold, 7 seconds out through your mouth. But here's the key. Before you do any of it, you exhale.
So let's do one of them. Everybody exhale all the air in your lungs.
Then breathe in through your nose for 1, 2, 3, 4, 5, hold it. 1, 2, 3, 4,. 5, 6, exhale. 1, 2, 3, four, four, five, six, seven. You do that a few times now. You get oxygen into your system. What does your nervous system go, we're safe, we got oxygen. There's no lions. Right. And your vagus nerve, which then turns on the parasympathetic, goes into a rest stage. Right. So that's one different technique. But again, this is managing it. We really want to eliminate it. But in the meantime, I'm giving you a couple things that you can do to help in the meantime. So when you have anxiety, you go into a high beta state. Beta is very active, between 15 and 30 hertz of activity. That's what you would see if you had a spect scan of the brain. You'd see high activity in an area of the brain that's a beta state. You have to calm that down. Beta is very active, lots of activity coming in. Alpha is where we want you performing. Alpha is when you perform at your highest level. So when I work with the athletes, I want them performing in alpha. So alpha is relaxed and calm. Albert Einstein lived in alpha brainwave state. Information flowed. So when you're dealing with the things you're dealing with on a business level, you're dealing with your family, you're dealing with your spouse, your partners, you want to live in alpha. I lived in Alpha not because I was special, but because my system developed that way. As a child, I never felt fear in my home. So I regulated constantly. That was the key. But everybody can do it. You just got to train your brain.
The other thing I do, I work with a professional golfer. He's loved. This is, I say, here's one of the ways to stop it. He's out there in the golf course for four, four and a half hours, and his mind would start to wander and bring in thoughts of, what if I miss the cut? I got a mortgage payment. I got all these things. I got stuff to deal with. I said, here, and this is a technique you can use. He does it now, he writes this down on his card. I want you to think of three positive things that are going on in your life. Holidays are coming up, a vacation, whatever it is, you write the three things down. You have them prepared in advance. The key is to have them prepared in advance. Now your mind starts to go on a negative loop. Right now this negative loop is like pulling on a piece of thread. It'll keep running unless you shut it down. Well, how do you shut it down? It's hard to shut it down when you're in a high alpha or when you're in a high beta brainwave state because now you're stressed. Oh my gosh. Oh my gosh. So what you do is you already have your three positive things in advance. So the first thing you do is close your eyes. And when you close your eyes, then you switch to one of those positive things. As soon as you close your eyes, you change the brainwave activity and immediately starts to calm down because there's less activity. So now you go into a more calm state. Now you start thinking about one of the positive things in your life and then reopen up your eyes and then look at the first thing you see and describe it brings you back into the present. It's hard to even find what that thought was anymore. Right. And so the way I explain this is think about a comedian. If a comedian's on stage, right, and as he's up here, somebody yells something out, throws some kind of remark to throw him off his bit, those comedians already have this prepared. They know that people may do that so they can, boom, come right back, shut that person down. Because they already had it prepared. If they didn't have it prepared, now they're rattled, now they're trying to think when they're stressed. We do not think well when we're stressed. So have it prepared, shut it down. And that's sort of the way to do it. So I got to speed up here because I'm running out. That's why zebras don't get ulcers.
So what we're doing now is I'm publishing a study. In fact, we just finished the study, we're going to be publishing it next week. What I did is I took people who went through the program, I did a pre DNA test on them to show where their DNA is now then after they went through the program, 30 to 60 days after we did a post DNA, what we showed is the genes that regulate inflammation had been upregulated because of their trauma. The genes that regulate the immune system had down regulated. It's a temporary pause until the danger is over. But trauma keeps running, doesn't turn it off. When we turned off the trauma, we showed 50 plus percent decrease in inflammation, 100% increase in immune system response.
Because now the nervous system's calm. So the genes then go back into balance. So one lady, and this is, she was 58.6 years old. Ladies are going to love this. She's 58.6 chronologically. So according to her DNA, she exercised, ate right. She's 56, so she was doing a lot of really good work. But she had trauma. So we did the post DNA. She went down. Her telomeres went down and showed she's 47. That's how good a work she was doing. But she was limited. She was pushing up against the wind. So she did a lot of good work, but she had a lot more to go. Her inflammation came down by 48% and her immune system went up by almost 60%. 60%. We're publishing this study now. It's going to be a groundbreaking study. Trauma is at the root cause of the issues that we're dealing with. And they'll tell you inflammation is. Everybody hear this? Inflammation is at the root cause of disease. That's only partially true. It's not all true. It's chronic inflammation that's at the root of disease. Inflammation is fine. Chronic inflammation is the problem. And chronic comes from trauma looping.
So your mind isn't broken. It's brilliant. It's designed to adapt, heal and grow. You're meant to survive. You're designed to thrive. All right? And listen to James. He'll get you to the thrive. I got six seconds left. Here's the last screen.
If you want more, we've got three hacks that you can use to help you with your anxiety. You can learn more about me. Just scan the codes. Thank you so much for all your time.
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