0:52

Short transcript excerpt from a YouTube clip of 'You Must Be Out of Your Mind' (Ep9 clip1) featuring an unnamed speaker advising clients to "turn the knob up"—increase on-camera energy ("turn it to 11") because the camera reduces perceived energy ("camera adds 10 pounds... sucks 10... degrees of energy"). Dr. Don Wood affirms the analogy and reinforces that speakers should amplify enthusiasm for recordings/podcasts.

Chapters

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