Dr. Don WoodResolving Your Trauma-Based Challenges So You Can Unlock Peak Performance

"You Must be Out of Your Mind"

15 Aug 2022 · 1 min

Watch on YouTube

0:59

A short conversational excerpt from a YouTube video featuring Dr. Don Wood. Speaker A recommends a persuasion framing technique—presenting cons before pros so the final impression is positive—while Dr. Don Wood explains the concept of a 'dominant thought' (mental focus) using a golf example: focusing on an unwanted outcome makes the mind move toward it.

Chapters

Instead of presenting the pros and the cons, we flip that. We do the cons and the pros. That is the last impression that they have is what the result of that is going to be. What that is what they have to look forward to, not what they have to look forward to, but they have to jump over this hurdle to get it. You tell them what the hurdle is and then what the reward is. And saying the word but really amplifies whatever the pros are. And that's so important because I'm a big believer that the last impression is always the lasting impression.
I call the dominant thought. I work with professional golfers and they'll say, if you're looking at your target but you see the water, and you say, oh, I don't want to hit the ball in the water. The water becomes the dominant thought, and then the mind moves towards the dominant thought. It moves towards whatever it's focused on. If you focus on water, it's going to try to get you to the water.