Negotiation Mastery

So what does it take to become a master negotiator? And what does it take to get consistent results in mediation for your clients? What does it take to recognize and defeat every hardball negotiation tactic another lawyer might throw at you? And what does it take to predict every move your opponent makes before the move is even made? And what does it take to be able to explain the settlement negotiation process and likely outcome to your client, backed up by hard data? What does it take to get an experienced and knowledgeable mediator to work for you rather than against you? That's what this is all about—turning you into a brutally effective negotiator. My name is Doug Noll. I'm a lawyer turned peacemaker, and let me tell you just a little bit about myself. I am entered the practice of law in 1977 and was a commercial and business trial lawyer for over 22 years. I tried over 200 cases in that time period. I became disillusioned with being a trial lawyer and went back to school, earned my master's degree in peacemaking and conflict studies, and became a mediator. And I've been mediating complex cases since the year 2000. I've become a student of negotiation. And along the way, I've been recognized for my innovative work. I've written 4 books. My 3rd book, Elisa Peeth, won the CEPRA Book Award in 2011. I was named as a California Lawyer of the Year in 2012. I was named as a Best Lawyer in America Lawyer of the Year in 2014. My 4th book, De-Escalate, published in 2017, won won the Book Excellent Award. I was named as a Purpose Prize Fellow by Encore.org. I've been AV-rated by Martindale-Hubbell since 1985. I'm an adjunct faculty member at the Straus Institute for Dispute Resolution at the Crusoe School of Law at Pepperdine University. And I've been honored by the National Academy of Distinguished Neutrals as Neutral of the Year. So becoming a master at negotiation requires 5 things. Knowledge, preparation, practice, reflection, and repetition. But the problem is that legal knowledge and critical thinking skills don't have much to do with negotiation success. If you took a negotiation or mediation course in law school, you were probably taught by a highly intelligent professor who may or may not have had much real-world experience in mediations and settlement negotiations. And now that you're practicing law, you may be mentored by a senior lawyer who may have valuable experience but not a lot of time or patience to teach you. Or you might be left on your own to master settlement negotiation. Whatever your situation might be, I have created an advanced, comprehensive online video course to make you a master negotiator. Here are some of the comments of students of mine. Here's one from Elizabeth Fisher. And from Brian Spector. Here's how it works. The course is 9 hours in length, broken into 10 to 20 minute lessons, so you don't have to swallow the whole course in one sitting. You can go back and replay any segment at any time. The 9 hours will count towards California and Florida MCLE hours. If you're from another state, I'll help you gain credit for the course there. Here are some of the topics we'll cover: why tough guys don't always finish first. In fact, the research shows that if you're a tough negotiator, you you're going to end up getting a poor outcome. How to negotiate when you have no leverage. Making sure the dopamine bomb doesn't explode in your negotiation. Avoiding the 5 classic mistakes about concessions. Preparation, preparation, preparation. I'll show you all the different ways you have to prepare to be a world-class, brutally effective negotiator. Choosing and using a mediator. Valuing cases, especially if your experience is limited. Understanding insurance in negotiation, and this is really a quick lesson on how to read and interpret insurance policies. The care and feeding of your client in negotiation, which of course is critical. And common lawyer bully tactics and how to deal with them. Negotiating with people who are not like us. In other words, cross-cultural negotiation. There are many other topics, and this list just gives you a sense of what's going to be covered in the 9 hours. My goal is to turn you into a master negotiator. I'll give you the tools, and all you have to do is practice them. So why have I gone to the trouble of putting together this extensive course? Well, first, as a professional mediator, I get tremendous satisfaction out of working with skilled negotiators, and I want you to be one of those. Second, although I travel all over the world teaching negotiation and advanced mediation skills, I want my knowledge to reach out to a broader audience. Finally, I want to make my knowledge widely available through the internet. Here are some more comments from some of the students that I've worked with. And you can see that I have trained some of the top mediators in the United States, all of whom have found my course to be extremely useful, even though they themselves are experienced and highly accomplished negotiators. So what's included in the course? Well, a live continuing legal education course like this would take 4 days to teach, and you'd expect to spend somewhere between $5,000 and $7,500 for a top-notch course, and, and of course give up either valuable vacation time or billable hours in the pre-pandemic days when you actually went to fancy hotels to attend such conferences. You could go about self-teaching yourself, But you would need a bibliography of over 400 journal articles from neuroscience, behavioral economics, decision theory, cognitive psychology, and social psychology to duplicate what I've prepared for you. And what would this cost you to do on your own? Well, let's just say we did a live online training over 4 days for $7,500. And let's suppose that you wanted to write an ebook. That accompanied the training. If you hired somebody to do that who had the knowledge, it might cost you as much as $1,500 for a ghostwriter to take your ideas and put them into a book. Supposing that you wanted one of the bonuses that I include, which is a detailed litigation budget analysis spreadsheet which literally allows you to calculate out the cost of every single litigation— $5,000 at least to develop the spreadsheet. What if you wanted a risk and goals worksheet to help your client avoid the cognitive biases and decisional errors that plague so many mediations and settlement negotiations? Well, just the knowledge alone would take you at least $5,000 in reading books and journal articles to understand the nature of cognitive biases and how to eliminate or mitigate them. What about evaluating your own negotiating style? Sure, you can do online assessments, but if you really wanted to do a quality assessment, you'd spend at least $1,500. So at a minimum, if you were to do all of this by self-help or do-it-yourself, it'd cost you over $20,000. So your tuition for this course is $1,999. And here's the thing: it is a 30-day absolute money-back guarantee. If you go through this course in 30 days and it does not meet or exceed your expectations, email me and ask for a refund. I will refund every dime within 24 hours, and you can keep all the downloads. You can keep the ebook, you can keep all the spreadsheets and all the tools that I teach about in this course, all for you. So it's a really easy, no-risk deal. It either works for you or it doesn't. And if it doesn't, then I'll take care of you. Finally, once you become my student, you really become my student. I'll answer your questions by email, provide advice as I can, and mentor you in your early negotiations if that's what you'd like. I'll even jump on a Zoom call with you if you're— if you really need the help. So what are you waiting for? To sign up now, just click on the Enroll Now button below. And if you have more questions or want more information about the— just read the rest of the information on this page. That will give you probably more information than you even need to know about the course. Okay, so that pretty well wraps it up. Go down below the video and you'll see the Enroll Now. When you click on that, it'll take you to a typical shopping cart page. Fill in your credit card details, hit click, and you'll get immediate access to the course. And if you have any questions whatsoever or need help accessing the material, please email me at Doug@legalpronegotiator.com. And I'll help you as soon as I can. I'm a one-man shop, but I'm here to help. So check out the course and we'll see you on the inside.