Anne Truong MDMen's Sexual Health Doctor

The $40 Billion Erection: How Viagra changed the world?! #viagra #edtreatment #youtubeshorts #viral

30 Jul 2023 · 1 min

Watch on YouTube

0:55

Short YouTube video by Anne Truong MD describing Viagra's history and commercial impact. The clip states Viagra lost its patent in 2019 and had generated about $40 billion by that time (over a 21-year period). It explains Pfizer’s decision to reframe impotence as a medical condition, adopting the term “erectile dysfunction” after consulting urologists and sex experts and recruiting Art Kaplan to the marketing team.

Questions this video answers

2019

About $40 billion

Approximately 21 years (as stated in the clip)

Art Kaplan

Chapters

Viagra lost its patent in 2019, and by that time, it already made 40 billion. Would it be not an M? $40 billion at that time. And that was actually 21 years at that time. What the company wanted to do was that it wanted to market it for a disease, and it recruited Art Kaplan to be on the team. They didn't want to get involved in criticism about this miracle drug for an old problem, and impotent wouldn't do, but they wanted to address it as a medical disease. So the word erectile dysfunction was the answer after they met with urologists and sex experts, and they didn't realize that this was such a common problem.