3: How to Live a Life Worth Living

How to live a life worth living. I'm your host, Drew Canole, and this is my sexy nighttime voice that I use on myself. Would you like some fire verbains? All right, all right, all right. We are back to Drew and you. Hopefully you're having a great day. We are going to be talking about how to inject a mission, a purpose, a message into your business. Something that lights your soul on fire, something that springboards you out of bed in the morning, and something that literally is like a virus that you're infecting people with so much so they'll go to the ends of the earth to carry the torch with you. It's all about being in it together, baby. We're in this together. And I'm going to give you the keys, the secret sauce here. So as an entrepreneur, as a business owner for the past 11 years, I have started FitLife TV and Organifi, world's Greatest Superfood. Little biased, but if you've ever had gold chocolate, you would agree. Okay, so the mission in the beginning, it was focused on myself really, to be honest, I was in a really dire place. I was. Was a mess. And maybe you've heard me say before, turn your mess into your mission. That's what this was about. I was 40 pounds overweight. I was confused. I didn't know what I wanted to do in my life. And then I knew I was making smoothies every day. And I knew there was something to eating healthy that made me feel good and I wanted to feel better. I think all of us want to feel better. So I had a conversation with a gentleman who healed himself of cancer. And he told me he had six months left to live. He said, I'm about to die. The doctor literally told me to go home, my will, pack up all my stuff because I'm exiting the earth plane. I'm out. And his wife, being the magical wife that she was, cleared out the whole entire house. Got rid of all the junk food in the pantry, completely cleared it out. If you've read my book Train youn Taste to Trim youm Waist, I talk about the story. And he went on a juice fast. And he did juicing every single day. 32 ounces of green juice he did four times a day, six months. He healed himself. He went back to the doctors. What have you been doing? You no longer have cancer. It's gone. And you're completely healed. And not only that, he had the Testosterone of an 18 year old boy. He made it real clear that his testosterone went up. I think Maybe that's a guy thing. So he healed himself. And I thought Tom to myself when he told me this. Okay. I saw Jack lalanne videos back in the day talking about juicing, the fitness icon of the 50s and 60s. Like, total legendary human being. On his birthday, he would drag a thousand rowboats across the English Channel and all kinds of crazy stunts Jack LaLanne would do. And I thought that would be a pretty cool lifestyle, just being healthy and helping people get healthy. I feel good when I'm healthy, making smoothies. Let me try this juicing thing. And at the time, mind you, I was about 40 pounds overweight. So I started juicing every day, 32 ounces in the afternoon. And I realized I didn't need coffee anymore. Totally cut coffee at the time. Now I have a cup of espresso every once in a while. Doppio and La Marzocco. Such a beautiful time. Part of my morning ritual. Nonetheless, I cut coffee at the time. That's a really hard thing to do, right? Maybe you've experienced that where you just need a cup of joe first thing in the morning. Cut it out. And had more energy than I could ever possibly imagine. I actually began running and working out every single day. And the program that I went through, I had it all sketched out. And it was one of the things that I later on turned into a business called Juice, with Drew teaching people how to do it. But I lost the weight. I got in the best shape of my life. I got more focused and organized in my mind, which started to play out in my business. And my mess became my mission. Because I felt so good. I just wanted other people to feel good. I wanted people to experience what it was like to have a radical transformation in just one area of your body. It could be your microbiome, it could be your lymphatic system, it could be your blood. It could be any aspect of your biology. If you clean one of those areas up, it's going to create a radical difference in the overall holistic nature of. Of this biology, that you have this blessing to be in this body at this time. So I just wanted to help people with that. I thought that was the greatest act that I could do on the planet. So I started filming videos every single week. Two of them. Mindset, Monday and Saturday. Strategy. Maybe you saw those videos. And I gave away a juicer every Saturday with just nothing in return, just to give. And I did this for months on end for about six months. I just built a community of people that were impassioned and Empowered to get healthy. And. And I had thousands of photos sent in before and after. Photos of people transforming their lives, healing their bodies of different things, feeling better than they've ever felt. And it fueled me so much to see their transformations that my work wasn't work. I was literally fueled. I was being breathed. I wasn't breathing. And maybe you felt like that when God or the universe is just pouring into you. And. And that was one of those times back then. And I just wanted to do it more and more. I wanted to impact more and more people. And I worked literally at the time, eight to 12 hours a day, nonstop. But it wasn't like working. I was empowered and I was. The passion was just surging out of me. So much so that I developed an online community and attracted. Eventually, in the Beginning, I had 12 views on my YouTube videos. The first video that I posted, I remember texting it to my dad, saying, hey, it's 12 Views, Dad. You haven't watched it yet. 24 hours later, I was just like, is this gonna work? And I just knew. I knew 100%, absolutely, beyond a shadow of a doubt. If I just kept ringing the bell every day doing one thing to impact somebody else's life, that it would all come back to me. And this was a former lesson that I learned from a dear friend and mentor, Frank, who I met with every morning for five years, who just poured soul and spirit into me, Literally transformed my life like a father. And he's still around today. I talk to him, and he just has so much love radiating out of his big blue eyes. You guys, such a powerful human being. Maybe I'll dedicate a whole episode or two to Frank. Better yet, maybe I'll have him on in the future. What do you guys think? Leave a comment. Leave it in the notes. Let me know. Anyway, yeah, helping other people really fueled me and gave me purpose. And I looked forward to waking up early and filming and connecting to the audience and building the community and spearheading all that. It radically transformed my life. The healthier I got, the healthier the community got. We were doing it together. We were really creating something special. So the moral of the story is, when it comes to putting mission in your business, when it comes to putting soul back in your business, if you're going to work one third of your life, why not do something you really love? And why not do it with people you love? I'm willing to go to the ends of the earth for any single one of my employees. I've done it time and Time again. One of my dear brothers was experiencing some relationship turbulence and he broke up with this girl and young man and I went to his house and I helped him move his furniture and box it all up and load it. You have to be willing to do the uncommon thing that most human beings won't do because they're so stuck in a program or they just don't want to do it. To add more and inject more soul mission into your business. Also, I think it's looking for themes that you could either fight against in the world. Things that just make you so mad. We've all heard that before. Like you can form a community around what you're against, or you can form a community around what you're for. I love going for things of what I'm for versus what I'm against. I think resistance can be a very dark energy at times for me personally. But when I'm going for what I want, it's much more empowering. So I'd imagine that you have a vision in your head of what you'd like to see the world become. And I think the more you can visualize that, the more you can imagine it. Imagination is. I am a genie, right? Imagine the more you can pour energy into that, the more that reality starts to show itself. But you have to go there in your mind. So for me, I was envisioning a world at the time. Eleven years ago, the obesity rates for children was up to 52% of children had obesity. And. And I thought that was unacceptable. Autism rates were on the rise. All this stuff now that I think back, I think at the time it was like 35%. But now it's 50% or more obesity, which is insane. And I didn't want to live in a world like that. I wanted children to be free. I wanted them to be able to express themselves with creativity and whatever they wanted to create. So I knew that the nutritional system at the time was fundamentally flawed, that people were getting taught the wrong information. So I wanted to teach the right information. I wanted to educate people on their microbiome. I wanted to educate people on the holistic stuff that I was getting poured into in South San Diego, where this information was pretty present at the time. So I was leveraging that. And I saw the world free of discord and free of these health issues and these autoimmune disorders that were creeping up on a radio, rampant, higher than ever before. So I made it my mission to every single day inspire at least one person. And it kept me in my Lane, too. I think when you choose your mission or whatever you want to create, it puts you in a lane. It puts horse blinders on you. You don't see the competition as much because you're just focused on what you're doing. And my theory is I like to compete versus complete. I compete. To compete is a waste of time. It's energy that goes against another person's energy. I think there's times for it when you can look at competitive analysis and you can analyze other businesses and get ideas and make your ideas better and everything else with the intention of helping more people. But there's so many entrepreneurs that are just grinding and hustling to try to compete with another individual. And what I found is when you complete, when you add to another human, when you promote them, when you value them in a certain way, the universe always delivers back to you 10 times whatever you've invested in them in the first place. So complete, don't compete. That's a mission thing. And then it's about finding somebody that is beating the drum just like you. You want people that are as weird as you. We have a bunch of woo people on the organifi squad, and they're just so weird. They're weirdos and they're proud of it. And I'm weird. I'm the guy that goes into whole foods smelling like patchouli, right? Talking about superfoods that nobody's ever heard of and how it can change your electromagnetic field. Like, this is the unknown. This is the uncommon. This goes against everything in the third density that doctors and all these people are saying is the reality. My reality looks completely different than that. And I'm guessing if you're listening to this, then your reality looks different than that too. And maybe your mission is something in health because you're listening to me. Or maybe it's something completely different and you were inspired by a talk on Clubhouse or on Instagram or one of the lives I do. Whatever it is you get to be you, like everybody else has taken. I wrote a book called Ubu, and I literally break down how to remove limitations in your body, in your field, in your life, in the trauma that we carry as humans. And then also, you know, how to really own that awesomeness that you have, how to really take advantage of that. You are a unique expression. Everybody has a different fingerprint. Your soul is here for a different mission than anybody that you know. And when you start to nourish that, when you start to live from that place as an individual, the collective energy from that so powerful that people will want to join your mission. They will want to join your movement. And together, you will create ripples into eternity, echoes into eternity, as Marcus Aurelius would say. Right. So what can you do? And what can you do today? Because Drew and you is all about taking action this day. What is it? What inspired you? What landed for you in this podcast that I just recorded? And how can you apply it to your own life? Maybe it's looking at where the biggest mess is in your life. And how would that empower you to share that message with other people? I believe vulnerability is a superpower. The more vulnerable we can get. When I tell the story of how I was a victim of child abuse and torture and as a kid, it's not to elicit an emotional response from you. It's actually to connect. It's actually to say, hey, I know you have stuff too, and I do as well. And together we're stronger. I believe we're in a loneliness epidemic. I think that's really what this is all about. So I think the more we can be together, the more we share our vulnerability, we share our bellies, we show ourselves, the more possibility starts to open up for humanity.

And that's a beautiful thing. So take a big breath, my friend.

Ah. Let it out. Today is a new day. You are beyond blessed. There's so much goodness coming to you. If you don't know what your mission is yet your purpose, you are doing it right now. Declare it. It's not this end thing that you're searching for. When I do this, I'm going to have my mission. Your mission is simply the blessing business, as Frank would say. Your mission is to help as many people as possible today, no matter what that looks like. The more people you help, the more current sea. Because we are living in a currency, a sea of luminous beings all around us, a whole bunch of cod ray light beings. As you are, part of your multidimensional suit is your light body. So you're just swimming in a currency. That energy, that voltage is fueling you now. It's creating more energy, more voltage for you to go off and do what you need to do today. And that's a powerful thing, my friend. So own it. Own your awesome. Own all that you are, and live from a mission that lights your soul on fire, literally. If you're listening to this, record the day, because I want you to remember the day that you listen to this podcast and then reflect back a year from now after applying that one thing that you got out of this. All it takes is one idea to transform who you are implemented. Not stuck in analysis paralysis, but implemented. It'll change your life forever. It did me long ago. I didn't even have podcastings when I started this. Back in the day. I was just going for it. But any mentor, any coach you can reach out to, more than willing to assist. If you guys send me a DM on Instagram, however, I can point you in the direction of more of a mission based, culture centric business that lights humanity on fire. In a good way. That sounds a little dark. That lights souls up. There we go. Helps people shine. I think that's what it's all about. Anyway, this has been a lot of fun. Stay plugged in, stay tapped in, stay tuned into the highest version of you. And this is Drew, and you make it a great day.