This content was created by Dr Jay Greenstein. This content was uploaded by Dr Jay Greenstein. This is a PDF titled "Behavioral Map of FAFSA.pdf" (created 2025-02-07) containing a behavioral-design example that maps the steps a student takes to submit the FAFSA. It presents a detailed step-by-step workflow (start, decide colleges, review eligibility and deadlines, create FAFSA ID, gather documents, log in, complete 20+ information pages, submit) and includes data insights (e.g., FAFSA completion tied to postsecondary enrollment, 15% didn’t know applying was an option, some states as low as 33% completion, eligible students miss an estimated $2.5+ billion in Pell grants, 32% assumed they weren’t eligible, many states have earlier deadlines). The document also identifies psychological and process barriers at each step—choice overload, stigma, friction/complexity, lack of urgency, attention bias, lack of mental model, and lack of trust—and instructs readers to break down every step/substep when creating their own behavioral maps.
Questions this document answers
15%
33% (in some states)
An estimated $2.5+ billion
32%
At least 23 states