A short spoken segment from Dr. Joshua John-Ram Schacter arguing that fear is a useful signal in the innovation process: projects that terrify you—cause sweating palms and sleeplessness—are likely worth pursuing. He cites a mentor who framed a "great plan" as one that scares you, and repeats that being terrified can indicate you're "on to something amazing."
If you're terrified of this process, if you have questions as to whether you're gonna make it through and it really scares you, then it's worth doing. And that's the way that we approach this project. Tell us why you weren't scared to step outside the box. That'd be a lot. That's a damn lie.
No, it's terrifying. Look, when you want to innovate, when you want to change the way people think about any subject, there's a lot of fear. One of my mentors kind of said, a great plan, a great project is one that you're scared of. That makes your palms swe that you're terrified of, you lose sleep over. That's how you know you're on to something amazing. And he's like, look, if you're terrified of this process, if you have questions as to whether you're going to make it through and it really scares you, then it's worth doing. And that's the way that we approach this project.
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