Dr. Victoria Veystman On What Makes Rose Code Different

You know what I mean? When I started Rose Code, I intentionally looked at the brand as something beyond a dental brand and more of a holistic wellness brand, and intentionally brought in ingredients that you would typically see in the skincare space in the wellness industry that haven't been seen in the dental space before. That was one way I really wanted to innovate. With form being clean. Everything in our bodies are connected, and anything you put in your mouth is going to affect every other part of your body. This whole interconnectedness is also a big part of the brand. Another huge differentiating factor for the brand is just the esthetic look. Every part of this brand, from development to design to formulations, has my imprint on it and has been very intentionally done. I really wanted to create something that looked more like a beauty brand, less like a dental brand. That's really something I didn't see in the marketplace. So when I designed these products and I designed this brand, I really kept in mind what I would want and what my patients would want, you know?