This is a YouTube video titled '#160: Selling Your Writing Services When You’re an Introvert — an Interview with Matthew Pollard' published in July 2024. It features Ed Gandia as the host of the High Income Business Writing Podcast interviewing Matthew Pollard about how introverted writers can effectively sell their services by shifting mindset and using a sales process. The discussion covers overcoming common misconceptions about sales and introversion, providing practical advice for business writers and copywriters.
Welcome to the High Income Business Writing Podcast, helping you propel your writing business to a whole new level. And now, here's your host, Ed Gandia. Hey there. Welcome to the High Income Business Writing Podcast. I am your host, Ed Gandia and this is the podcast for business writers and copywriters who want to earn more and less time doing work they love for better clients. Just a quick reminder that you can find detailed show notes for this episode@b2b launcher.com forward/episode1 60 and those notes are going to include a summary of our discussion as well as links to any resources we mentioned during the show. I am super excited about this episode because we're covering a topic that's extremely relevant and practical for a big part of my audience. And that is how how to turn more prospects into clients when you're an introvert. Or to put it more simply, how to sell more effectively. Because truly guys, sales is all about turning prospects into clients. Marketing is about generating leads, about getting interest, generating interest and getting people to contact you. But selling is all about turning those leads or prospects into clients. And here's one of the biggest misconceptions in business. Extroverts are better at selling than introverts. The common wisdom, and this has been perpetuated for decades, is that to be good at sales you have to be quick on your feet. They have to have the gift of gab that you have to be a smooth talker and charming in. The fact is, nothing could be further from the truth. And as my guest explains, as an introvert you have a big edge over your extroverted peers. Not only that, but equipped with a sales process, you can become a master at closing business, at turning more prospects into clients. And it has nothing to do with your personality. Instead, it has all to do about shifting your mindset and arming yourself with a process that works. My guest is Matthew Pollard. Matthew is an internationally award winning blogger and contributor to CEO Entrepreneur and Top Sales World magazine. He is a recurring guest on Fox and NBC and he has appeared on top rated podcasts including Entrepreneur on Fire and Eventual Millionaire. He's the author of the bestselling book the Introvert's Edge, how the Quiet and Shy Can Outsell Anyone. And he has five multimillion dollar business success stories to his name, all before the age of 30. I think you're really going to enjoy this interview. And you know what? This even if you're not introverted, even if you consider yourself an ambivert somewhere in the middle like I am, or an extrovert. You're going to get a ton out of this discussion. So without further ado, I hope you enjoy my conversation with Matthew Pollard. Matthew, great to have you on the show, my friend.
Mate, I'm ecstatic to be here. Thank you for having me on.
Excellent. I'm going to jump right in because I'm very curious about this. You're an introvert and you're very open about this. And I'm curious, when did you first realize that you were an introvert? When did that become clear to you?
I don't think I realized until my mid-20s. I don't think I. If you like diagnosed myself, I think introversion, extroversion is one of those things that you have to be a lot more self aware to recognize. And it came into my awareness when I that I was actually introverted in my 20s. What I noticed was the whole idea of speaking in front of people terrified me. The whole idea of selling terrified me. But I don't physique, I didn't physically label it as that, which was a shame because otherwise there was a huge smorgasbord of advice and assistance that's out there in the world that could have helped me. What I knew is I just really struggled with sales, I really struggled with speaking. And as soon as I could label it and go, that's what it is, all of a sudden everything changed because I could all of a sudden look at the things that I developed or the skill sets that I'd learned and gone, oh, it makes sense why some of that worked now and started to become a lot more self aware and diagnose other factors that were also because of my introversion. But I think it's really quite difficult for a lot of people to self diagnose because there's so many studies that.
