This is a YouTube video titled "#212: I'm the Guy You Call When..." published in July 2024, featuring Ed Gandia hosting the High Income Business Writing Podcast. In this episode, Ed shares a personal insight and coaching tip about positioning oneself as the go-to expert for clients facing critical, high-impact problems, drawing inspiration from Tony Robbins. The content is a solo podcast episode aimed at business writers and copywriters seeking to increase their value and income.
Welcome to the High Income Business Writing Podcast, helping you propel your writing business to a whole new level. And now, here's your host, Ed Gandia.
Hey there. Welcome to the High Income Business Writing Podcast. I am your host, Ed Gandia, and this is the podcast for business writers and copywriters who want to earn more and less time doing work they love. Better Client this episode is a little different and much shorter than usual rather than my typical 45 minute format. Today I'm sharing a quick tip with you and this is part of the regular audio insights that I publish for my private coaching clients. I just thought you'd find it helpful. So here we go. I hope you enjoy it. A few years ago I was listening to an interview with Tony Robbins, the business strategist, motivational speaker, and he was talking about the kind of people he works with, the kind of people who reach out to him when they need help. And of course, people who work with Tony Robbins at that level who can actually contact his office and get a call back directly from him in a matter of minutes or hours are people at the highest levels of society and the highest levels of each particular industry or line of work. And something Tony said about these situations really struck me as interesting and something that I think we can all borrow in terms of how we think about ourselves and the value you deliver to your own clients. And he was, and I'm paraphrasing here, but he was talking about how he thinks of himself in his work and he said something to the effect of, hey, I'm the guy you call when you're a pro athlete and you have one of your most important matches the next day and you're struggling with your swing. I mean, like it's completely gone and you're going downhill very, very fast. You need to fix it now. He also said, gave a few other examples where I'm the guy you call when your personal life is a wreck, your marriage is in danger of collapsing and your son almost died from a drug overdose. And you need to get your life on track again. And you need to do that immediately. You don't have months, you have hours to fix some key things. And again, that really got me thinking about how do I think about my work, how do I think about the value that I deliver for my clients? And I think this is a really useful exercise, something to really ponder today. So one of the ways that I like to think of myself and my value is I'm the guy you call when you're an established, high income writer, but you're on the verge of burnout, you're extremely unhappy with your clients, you're doing work that brings you zero joy, and you have no time for yourself and those you love. Right? I have several iterations of this, but that is one of them. And that really forced me to think about this value and describe it and talk about it in a very clean and elegant way. Essentially, the format is I'm the guy or the gal that this particular audience fill in the blank calls when they have this problem. Okay? And the problem. And here's the key. The problem needs to be an expensive problem. Expensive meaning it is important. Solving it would have a huge impact on their business or their personal life. So here's an example. I'm the guy or the gal you call. When you're an insurance marketer who's tired of working with writers who just want to take orders and who deliver a subpar product, you need someone who can bring value way beyond the word. Someone who can help you think through your strategy better, come up with a strong plan, and create copying content that communicates your value in a way that truly resonates with your different audiences. Now, that's just an example I just made up right now. Okay? The point is, come up with something that you can fill in those blanks for. I am the gal who fill in the blank for the audience calls when they have this particular expensive problem. And use that as a guidepost to having better conversations and writing more persuasive copy to convince prospects to contact you.
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