Ed Gandia explains how freelance business writers can build sustainable income by acquiring clients strategically and pricing their services right. Long-term relationships and proper pricing are the two moves that make a writing business both profitable and actually enjoyable to run.
Welcome to the High Income Business Writing Podcast, helping you propel your writing business to a whole new level. And now, here's your host, Ed Gandia.
Hey there. Welcome to the High Income Business Writing Podcast. I am your host, Ed Gandia, and this is the podcast for business writers and copywriters who want to earn more and less time doing work they love for better clients. This episode is a little different and much shorter than usual rather than my typical 45 minute format. Today I'm sharing a quick tip with you and this is part of the regular audio insights that I publish for my private coaching clients. I just thought you'd find it helpful. So here we go. I hope you enjoy it.
There are two imperatives that have driven many of the big decisions in my freelance business, at least those dealing with client acquisition. Now, I haven't been true to both of them every month or every year I've been in business, but for the most part, imperative is to find clients who want to partner with me. They may not use that language, I may not use that language in the initial conversation, but I know they're not just ready to do more business with them. I learned early on in my business that one of the biggest levers for earning more and less time is to work with long term clients. Clients where I can go deep and help them in a variety of projects and initiatives and even in different areas or divisions of the company. The second imperative is about pricing and it's to price my services high enough that I don't have to worry about nickel and diming the client and about getting into, you know, just these tit for tat kind of discussions. When I found clients who understand the value of partnering with a writer and marketing consultant and they see the value in my fees and don't have a problem paying me those fees, it's just been amazing. Those have been the best relationships, client relationships I've ever had. The work has been fun, the relationships have been strong, I've made a great living. I've been able to strengthen the relationship further by continuing to add more value, becoming an increasingly valuable resource because the more I do for them, the more valuable I am. And when things come up that cause me to have to jump through hoops, I've been okay with it because I know that I'm charging enough and earning enough in the work I'm doing for them that I don't feel like I'm getting taken advantage of, which makes them appreciate me even further. And so the cycle goes. So I know this insight is not about the how, but I invite you to think about.
