Freelance writer Kaylee Moore explains how to charge premium rates for blogging by targeting strategic clients and building expertise. She focuses on quality content and leveraging your professional network to land better-paying work instead of competing on price.
Welcome to the High Income Business Writing Podcast, helping you propel your writing business to a whole new level. And now, here's your host, Ed Gandia.
Hey there. Welcome to the High Income Business Writing Podcast. I am your host, Ed Gandia and this is the podcast for business writers and copywriters who want to earn more and less time doing work they love or better client. This episode is a little different and much shorter than usual rather than my typical 45 minute format. Today I'm sharing a quick tip with you and this is part of the regular audio insights that I publish for my private coaching clients. I just thought you'd find it helpful. So here we go. I hope you enjoy it. Earlier this week I was interviewing a very successful writer by the name of Kaylee Moore. Now, Kailey has been at this for about six years or so as a freelance writer and copywriter and her Target market is SaaS companies and E commerce companies. When I asked her what type of work she did, a lot of what type of projects she typically got from clients, she flat out said that most of her work is blogging. And I was really surprised because blogging is one of those things that continues to be heavily commoditized. As more and more companies get into the content marketing game, blogging is kind of where they always start. And just blogging as a whole has gotten to be very low paying work. So I wanted to know how someone earns such a great living focusing so much on blogs. And she didn't hesitate. She gave me the reasons why she can command really strong fees with blog posts. And I think there's a really powerful lesson in here. She said, look, the first thing is I work with clients who are very strategic, okay? They know what they want to accomplish and they know what they want their blog to be about, what they want to write about. They have a very strong specific purpose for what they put out there. Number two, they value my expertise. I know SaaS&E commerce inside and out. I've been in this industry for a while and the deeper I get into it, the more involved I get in in the business, the more I know and the more valuable I can become for clients who value that kind of expertise, clients who value a writer who can just hit the ground running. Number three, she said, I work with clients who, from especially from a blogging standpoint, they're looking for quality content. They want to focus on long form content. They want very high quality product and they have very solid objectives. They want and care about SEO and so forth. And those are all things that I'm really, really good at in number four, she said. Because I've been in this industry for a while, I have a deep network of professionals in contacts that I can tap for insights, to interview them, to get quotes, to run ideas by them, to bring them in for an interview, whatever it might be. I can tap my network and that in and of itself has value. Her advice really got me thinking because when you think about these four elements, many of these apply to pretty much any project or any client engagement. The core lesson here is not that any one particular project is paying less or more than the other. The core lesson is there's so much you can do to stand apart from so many other writers by focusing on what's really going to matter to the best possible clients in your target market.
The High Income Business Writing Podcast is a production of B2B business launcher. Learn more at B2B launcher dot com.
