Ed Gandia explains how business writers can repurpose and syndicate their work to scale beyond custom projects for each client. Instead of writing from scratch every time, you can package expertise into reusable content that multiple clients pay for, turning one piece of writing into multiple revenue streams.
Welcome to the High Income Business Writing Podcast, helping you propel your writing business to a whole new level. And now, here's your host, Ed Gandia.
Hey there. Welcome to the High Income Business Writing Podcast. I am your host, Ed Gandia, and this is the podcast for business writers and copywriters who want to earn more and less time doing work they love working or better client. This episode is a little different and much shorter than usual rather than my typical 45 minute format. Today I'm sharing a quick tip with you and this is part of the regular audio insights that I publish for my private coaching clients. I just thought you'd find it helpful. So here we go. I hope you enjoy it. Here's an interesting idea. Providing clients with a syndicated solution. Something you created for a client once. It worked really well and now you can repackage it and sell it to other clients, which means you don't have to create the work from scratch every time. So there are several flavors of this syndication strategy. One is more of a copywriting play. Let's say you've created a marketing campaign for a client and you've refined it to the point where it's replicable not just for that client, but for other similar businesses. Say, for instance, that you've created a process to help a local commercial photographer build a list of prospects and then market to those prospects with a series of very specific offers. You've tweaked it to the point where it's very effective and very predictable in terms of results. Now you can take what you've learned here with this client and create somewhat of a paint by numbers offer that other similar businesses, in this case commercial photographers, can deploy in their own businesses. And you could even have two different options. One is a you do it option. Do it yourself. And you know, here you just give them everything they need and just let them know that, hey, you just need to write the copy using these templates. And here's some examples. You need to get a designer to do the creative and you need to load the stuff into your email system and then just deploy it, right? So that's a done do it yourself. Option B is done for you where you come in and write the copy, create all the creative elements by bringing a designer you partner with, load the campaign into the email management system and just take care of managing the whole project. So that's the copywriting play. Another flavor is more of a content marketing play. Same concept, but this one's more about deploying, say, a content marketing strategy designed to get opt ins or leads, maybe even to kickstart a content marketing effort for a client that either hasn't started going down that path, or maybe they started at some point, but they abandoned it and it's not really sure where or how to restart the effort. So maybe your solution in this example or in this flavor includes a series of must have content marketing pieces or assets along with a ready made plan for deploying and leveraging those content assets. Here again, the idea is that you've done this for a client, you fine tuned it to the point where you see huge potential for many other similar businesses to deploy the same thing, right? And it's like, okay, how can I leverage this? How can I replicate this elsewhere without having to create the work from scratch? As you can imagine, in most of these scenarios the ideal target is a less sophisticated business or an organization. A prospect doesn't have the strategic know how, maybe even lacks the implementation skill or doesn't have the internal capacity to do it themselves. So they'd be very open to having someone come in and deploying a plug and play solution for them. Now look, this model is not for everyone. But I know this. There have been many times and I was just frustrated by the fact that 100% of my writing business was based on completely custom work. It's as if I were a furniture maker and I had to make every single piece from scratch into a different set of specifications every single time. And that can be fun for a while, but eventually for some people it can get a bit old. I know it did for me. It makes it very hard to scale your business and it can keep you trapped in the time for money cycle. I'm not suggesting you need to change your business model. All I wanted to do today is at least plant a little seed and give you something to noodle on.
The High Income Business Writing Podcast is a production of B2B business launcher. Learn more@b2b launcher.com it.
