Put the hypnotic tools in place to let the audience come to their own conclusion… which so happens t

It's 2007 and Steve Jobs walks out on stage and introduces 3 things: an iPod, an iPhone, and an internet communicator. Then as the audience is absorbing this and realizing these are 3 things that they want, Steve Jobs actually repeats that. He says, an iPod, an iPhone, an internet communicator, again. And finally the audience arrives at the answer. They realize it's all one device. Steve Jobs is introducing what in hypnosis is called a yes set. He introduces 3 things that the audience wants, he puts it on loop to make the audience do the mental work to visualize those 3 things together. So the next time you pitch an idea, you can think of these 3 yes-set questions as a slide that draws the audience towards their own conclusion, which just so happily naturally aligns with yours.