Willpower alone fails because the unconscious mind drives 90-95% of behavior, keeping you wired to smoke in certain situations. Hypnosis works by forcing you past a behavioral threshold so your unconscious can rewire itself and adopt a smoke-free identity.
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So you ask, why is hypnosis needed for me to stop smoking or stop any bad habit or achieve any goal in life, right? Why can't I just do everything in life myself? And I'll tell you why. You know, every year, hundreds of millions of people, they all smoke and they're like, oh, I can just stop any time. But then why haven't they stopped? It's because your unconscious brain, which is like 90-95% of what you do in life, actually, that part of your brain is so, so powerful. So even if the conscious part of your brain, like the tip of the iceberg, says, I want to stop smoking, the unconscious part is just rooted in this habit of smoking every time you have a drink, for example. So then here's where the hypnotist comes in, right? Let's say this is the threshold to stop smoking, and you're right here, and you're inching, inching right here. Willpower is not enough. So what the hypnotist does is, I punch you over the threshold so you experience life and what it's like past the threshold, and then you decide, oh, I see how life is, I see how these brain patterns work when I don't need to smoke, and therefore I'm just gonna stop smoking cigarettes, and life is great.