Edmund ZhengThe American Hypnotist 🇺🇸, The American Hypnotist · American Hypnotist 🇺🇸 | #1 Hypnotist

Your next level of communication is knowing when to strategically swear

4 Sept 2026 · 1 min

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In this brief presentation, the speaker argues that profanity can be a powerful communication tool when used sparingly and deliberately. He cites General Patton’s notorious use of curses to shock his troops, explaining that such shock opens listeners’ minds to suggestion—a principle akin to basic hypnosis. By framing curse words as "weapons" rather than liabilities, the speaker encourages a mindset shift: view profanity as an asset that can be strategically deployed to make messages memorable and impactful, rather than avoiding it altogether.

Chapters

General Patton notoriously cursed at his soldiers. He said to his nephew, whenever I want my soldiers to really understand something, I give it to them double dirty. He understood the most basic rule of hypnosis. If you shock an audience, that opens up their mind and leaves them open to suggestion. He stood in front of the army the day before D-Day and he said, no dumb bastard ever won a war for his country by dying. He won it by making the other poor bastard on the other side die for his. And his soldiers remembered that and they actually repeated that for the rest of their lives, Even after the war and they had long been veterans. Now, I'm not saying you have to curse just like Patton did all the time, but you can always be very sparing with them. You can think of your curse words as weapons. It's from this subtle mindset shift that you realize that your curse words are an asset that you will stop avoiding them completely and actually use them quite strategically.