2 Marketing Issues That Nearly Every Business Owner Currently Faces

Ed Weeks Jr. of HV Social Media identifies two problems most business owners face: they can't tell which ad channels actually drive sales, and they obsess over instant lead follow-up instead of letting systems work. HV Social Media builds custom campaigns with backend conversion systems that move prospects from cold to sale without daily owner involvement.
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Hey everybody, it's Ed Weeks Jr., the founder of HV Social Media. Just coming in today to talk to you about a consistent problem, a consistent issue I see across industry, across hundreds of different business owners that I have had the opportunity to work with over the last few years. And that is twofold. One, even in the day of digital marketing where you can really track and understand where every sale and conversion comes from. Most business owners still have no idea what marketing is actually working and where they should really beef up and scale to just dramatically increase sales. They just don't know it, which is crazy. And 2, most business owners still are involved hands-on to take any leads that are generated, any kind of incoming inquiries and they're still involved hands-on to be able to reach out and contact those people. And they get overly frustrated when that doesn't immediately happen, meaning that leads come in and they're not able to get a person on the phone right away and they think things aren't working. So that's why I'm here today to talk to you about what my business, HV Social Media, does and why we offer a complete digital marketing solution. So regardless if you're heavy on Google, you're heavy on YouTube ads, you're doing Facebook ads, you're doing Instagram ads, you're doing Twitter ads, Pinterest ads, wherever you're doing digital advertising, HV Social Media is able to come in, create customized solutions that really work in the background to drive your warm, cold audience to start, to warm audience, to lead to prospect, to sale. That is what we have specialized and honed in on and are really super, super confident in delivering to any business really in any industry. I've always said the only problem I ever had was working with a physical therapist who really truly didn't allow the creativity to come in to be able to convert. You know, sometimes business owners are over-controlling and micromanage and, you know, they have their own issues, but the reality is that's the only time I have not seen this work and it was just the actual business owner. Today when you talk to Ed Weeks or you talk to anyone at HV Social Media, we're very, very picky in who we decide to work with because it really truly takes a certain budget level as well as a certain mindset to be able to like scale beyond pretty much anybody's wildest imagination of what you can do with effective digital marketing driving targeted traffic through a really, really super system, uh, and a solution that works in the backend to drive your sales. And, you know, it's just, that's what we do. And I think far too many people that I talk to get, they, they just like social media marketing or social media or digital or Google. They get so, uh, lost in the conversation. Uh, to me, it doesn't really matter what platform you're using as long as you're driving targeted traffic. To a system that's going to convert it for you, you're going to win. And getting that through somebody's head is the most challenging part of what I do on a daily basis. They come in with all these disillusions about what social media is and why they shouldn't be there, or what Google is and how crazy the cost is. And, you know, you could be working with an agency that simply drives traffic, and, you know, I've been that agency. before. That is not what gets it done. At the end of the day, why people pay Ed Weeks, why they pay HV Social Media, it's to drive results. And that's the space I live in, and that's the space I'm going to live in for years and years to come. I say to most people, you don't need another service, you need a true solution. That's what we offer. So guys, that's all I wanted to drop today. It's a little long, a little over 4 minutes on the video, but I hope it clarifies what my agency represents and what we do. And I'm telling you, it works across so many different industries. I've never niched myself, nor do I want to, nor do you want to work with a niche player. Here's why. They are going to not deliver custom solutions. They're going to deliver canned solutions. Trust me, I see it. I can tell you web designers in the area that are so canned in every restaurant they've worked with, every website looks the same. Same thing with social media. It's very canned. You don't wanna work with a super niche player. You wanna work with somebody who brings a fresh perspective and brings you a solution that converts. So guys, up your game, up your business, up your conversions, up your trackability. All these things you should not have to wonder. You shouldn't have to wonder in the— as we approach the end of 2018, you shouldn't have to guess what marketing is working. It should be very easily presented to you with monthly simple reports that show you where it's coming from. That's a solution you work for. My contact info will be in this video. Hit me up. Let's have a conversation and see if we're right for each other. Have a wonderful day. Peace and be great. Peace.










