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In this short video, the speaker explains how they employ custom GPTs that operate alongside them as strategic business partners. Rather than merely asking generic ChatGPT for advice, they create specialized GPT personas—specifically one modeled after entrepreneur Alex Hormozi—to evaluate and benchmark money and business models. By running ideas through these tailored AI advisors, they claim to achieve higher output and increased confidence that new client projects, business models, or ventures will succeed. The speaker emphasizes that this AI‑partner approach is a teachable framework they intend to share with their community.

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