Ed WeeksFounder & M&A Advisor, Weeks Consulting Group · Founder & M&A Advisor | Lower Middle Market at Weeks Consulting Group

DON'T USE AI AS YOUR CHEAT CODE #shorts

28 Jan 2023 · 1 min

Watch on YouTube

0:53

In this YouTube short, the speaker argues that while AI is an important future technology, it should not be treated as a cheat code for marketing success. He stresses that marketers need to build solid foundations—creating high‑quality, dynamic content, precisely targeting their desired market, and putting in the hard work—rather than relying on AI shortcuts. He cautions viewers to verify any AI‑driven improvements, especially in advertising, sharing a personal experience where automatically setting up Google Ads led to massive overspending and poor leads. The speaker acknowledges that AI can enhance ads but maintains that it is not a complete solution and should be used judiciously.

Chapters

AI is the future, but is it really everything that it's cut out to be in the marketing world? My answer right now is no. Establish yourself by creating dynamically good content, targeting the market you want to go after, and hustling and, and doing the things that you have to do instead of using AI as your cheat code. If it's going to make your ads better, awesome, but verify that it's actually doing that. I will tell you, the only time I've set things automatically to Google. And again, earlier stages of utilizing the Google ad platform, it overspent by thousands of dollars and produced really bad leads. So Google's motivation is Google's bottom line. AI is gonna make that better, potentially make your ads much better for sure. But is it the end-all be-all? No, just be wary.