Ed Weeks shows how high-ticket service businesses can outpace paid ads through exceptional customer service, rapid testing, and multi-channel tactics that blend direct mail with streaming platforms. He argues this approach beats relying on Facebook, Instagram, and Google alone.
I'm gonna go way above and beyond, uh, from the customer service level and create custom solutions for you. Here's what's gonna happen. Some of those are gonna be great. Some of those are gonna suck wind. That's the reality of it. But we're always gonna test, we're always gonna play, we're always going to be on top of the changing conditions in the market, which means we don't just limit it to what we used to do. Facebook, Instagram, and Google, right? The world has changed. So streaming platforms of that nature, direct mail, it's still like a great solution, but tie it in with all the other things that you can do from a digital perspective, and you can get conversion rates that are— you don't need huge ones when you're working for high-end and high-ticket service businesses.
