Ed Weeks Jr. argues Facebook and Instagram deliver the highest return on ad spend, beating traditional media like radio and TV. He cites Toys R Us and Blockbuster as examples of businesses that failed by ignoring where consumer attention moved. Google Ads and Pinterest round out his recommended mix.
Hey everybody, it's Ed Weeks Jr. I'm here in my Jeep, it's pouring outside, getting ready to go in and talk to another client. Here's what I want you guys to start understanding. Facebook and Instagram are the absolute best bang for your buck, no matter the industry that you're in, to advertise on. The attention is there, and it's about time companies start waking up to the fact that you are wasting, and I say again, wasting countless dollars on other platforms like radio, TV, print, as if anyone pays any attention to any ads in print. Like, you have to get beyond magazines. None of that will give you the ROI, will give you any of the ROI that you can experience from social media. I have countless examples of people that were utilizing other platforms and now see how much social media can do for them. So stop, and I repeat, stop listening to sales reps, to others that are just stuck in their dead-end careers, and will be out of business. Don't go down with them. It's that simple, people. Wake up, understand those— that arena is dead. There's a reason that Toys R Us is dead. There's a reason that Blockbuster is dead. There's a reason— That's right. That countless other retailers are gonna go the same exact path. If you own a car dealership, you are going to be dead in the next 10 years. 7-Eleven, convenience stores, all going by the wayside. You don't understand what's going on if you don't understand what I'm saying to you right now. Wake up, still take advantage of the power of Facebook and Instagram. And damn, I'm telling you, Pinterest drives amazing traffic if you understand how to utilize it. So again, my friends, stop wasting— if you're doing pay-to-play, stop wasting your money on the other channels. I talk about Facebook and Instagram. I will tell you, I just added the Google platform to my mix and it's doing phenomenal. I always test my stuff on myself first. It's doing wonderful things for my own agency. So Google, Facebook and Instagram, for me, I don't have to go anywhere else. I do utilize LinkedIn. I'm all in on LinkedIn, but that's not pay to play. I'm doing, well, $86 a month on their premium service. So guys, I dropped this video not to piss people off in the industry. I'm not here to make friends. I'm here to make my clients and you money. And the way to do that today is simply just go where the attention is. Facebook, Google, Instagram. FGI, baby. Wake the F up. Let's go! Peace.
