Ed Weeks Jr. from HV Social Media walks through maximizing Facebook and Instagram video ads by targeting the 10-second view metric and building custom audiences from video engagement segments. He shows how to use the Facebook Pixel to create audiences based on 3-second to 95% completion views, then emphasizes reducing spend while increasing ROI.
Hey everybody, Ed Weeks Jr. here, the founder of HV Social Media, a full-service digital marketing agency located in the beautiful city of Poughkeepsie here in Hudson Valley, New York. So guys, I just want you to do 2 things today. One, take a minute, check out the copy below this here on YouTube and click out, check out the video that I just laid down, uh, using Vidyard. Vidyard is a great, great tool to be able to use to capture your screen. Uh, so I use Vidyard. You see me in the corner. Once you go there and check it out, it's all about how to maximize your video views, that great content that you're creating, how to maximize your video views on Facebook and Instagram. It will show you the cost-effectiveness of the Facebook platform, how to set your audience, how to understand who you're targeting, the reach you're getting, which is, you know, more important than the reach is the actual, what you're optimizing for. In that example that I use, it's below. It's a, uh, 10-second video view is what we're trying to maximize for. Just as important, actually even more important, is how to create the custom audiences inside of Facebook, not only using Facebook Pixel, which I'll briefly quickly show you, uh, to know if a website is using that. And if you're not, you need to put the Facebook Pixel on your website, but also how to create the custom audiences around people that are visiting your website. One, people that are viewing your videos, so you can break it down from 3 seconds all the way up to 95% and a bunch of segments in between. And finally, I talk about some other awesome custom audiences that you should create. So do me a huge favor, click that link below, check it out. Just trying to get people to understand now is the time to really utilize Facebook and Instagram. Extremely cost-effective. It takes real marketing budgets. But check that video that's attached to this out below. The last, the second piece of this is I want to talk to you. I never do this. I want to talk to you a little bit about HV Social Media and what our focus is. We are honed in on 3 very distinct platforms: Facebook and Instagram, Google in its entirety, all the ad sets that you can run on Google, and SEO. Those 3 things are the core of what we do. That is it really for us. We look at it as we are truly honed in on the paid strategies behind those 3 key pieces that every business should try to have real marketing budgets for. So Facebook and Instagram, the entire Google platform and SEO. So that's it. That's all we do. That's all we want to do when it comes to creating videos, when it comes to creating content, we, literally refer and outsource all of that. Uh, we work with the number one SEO platform in New York City. We work with one of the top Google, uh, advertisers, uh, that is just absolutely amazing. When you know the priority is reducing spends and increasing ROI, you know you're with the right, uh, Google person. And then finally, Facebook and Instagram, our rock star and our team that we work with is unbelievable. So those are the 3 things that we only want to work with. Uh, and we do a phenomenal job of doing that. So that's all I want to talk about. I hope you have a wonderful weekend. Hope this video finds you well. I hope your business is booming and I hope you get some value out of the video that I created below, which really shows you how to do the video views on Facebook and Instagram. Peace.
