In this solo video, Ed Weeks Jr., founder of HV Social Media, warns marketers and business owners about a growing mismatch: marketers demand instant results while consumers are increasingly patient and bombarded with ads. He explains that the number of required touchpoints to turn a prospect into a lead has risen from 3‑4 to double‑digit (10‑14+) and that expecting quick ROI is unrealistic. Citing Gary Vee’s 99% short‑game vs 1% long‑game principle, Weeks argues that success comes from investing time and budget into consistent, high‑quality content and paid distribution that nurtures a target audience over months and years. He dismisses niche‑only approaches as lazy, emphasizing a strategic, omnichannel presence (LinkedIn, Facebook, Instagram, YouTube) that educates and builds trust. The video’s core message is that impatient marketers must adopt a long‑term, data‑driven strategy to achieve real ROI amid an ad‑overloaded consumer landscape.
Chapters
What's up everybody? Ed Weeks Jr., the founder of HV Social Media. Up there behind me. Right here on my sweatshirt. Talk to you today about this crazy, crazy dilemma that's happening right now. And the dilemma is this: You have impatient marketing and patient consumers. So, there's a huge disconnect. You have business owners, you have marketing departments. You have digital marketers out here trying to deliver immediate gratification to whoever they are either working for or working with to drive actual results from social media, digital media, Google, YouTube, Facebook, Instagram, LinkedIn. People are so overwhelmed and so focused on immediate results that they're missing the fact That they're delivering to consumers, to business owners that are really a lot more patient because they're being slammed with so many different ads. Ads based on all their interests that have grown over the years on their social media channels. So, what the hell do you do? The reality is this: when I first got into this business 3+ years ago, it was 3 to 4 touches maximum before you could get somebody who would be Interested in what you do. You still gotta do the sales part. You still have to convert them from a lead into an actual customer. But today, minimum, your minimum double-digit, your minimum 10, your 12, your 14 different touches before you even get them as a solid lead. And you still have to go through the process. What does that mean? What does that say? It says this: so many people that I have worked with have no patience. They want to spend $1,000 and have immediate results. It is just not the way it is, and it's not the way it's going to be for many years to come. If you listen to what the guru— and I only think there's a few gurus, but I'm gonna go with the guru— Gary Vee Well, if you listen to what he says, he talks about 99% playing the short game and 1% playing the long game. 99% of people are going to lose. 1% is going to win. That's because they understand that they need to invest the time, the capital, and really, you know, the budgets into content. Into developing the channels, into paid strategies that start to develop solid prospects for their businesses to grow. And this goes across multiple realms. I am not a niched player. You know, anybody who knows me knows my feelings on niched. It's a lazy way to do this. It's really about the strategy. And understanding the tools to make it work. So the strategy now is Consistent, high-quality content in front of your targeted audience. So you spend the money to put it in front of your targeted audience. You slowly start to work that targeted audience into actual leads, into prospects, into customers. That is a process that takes time. You're an e-commerce play. You need to go through steps to get you to where you're going to have success 90, 100%. 20 days out. Success happens, you go and build from there. You spend the time to develop that over the course of 12 months. It's amazing what you start to see. You start to do that over 2 years, 3 years, 4 years, and then you really start to see. People say, Ed, I see you all the time doing your things. There's a reason that I'm doing these videos. A, to educate. B, people see me consistently. They see me on LinkedIn, they see me on Facebook, they see me on Instagram, they see me on YouTube consistently preaching and talking about the same things. It doesn't take a rocket scientist to go look at the people that are really succeeding. Really succeeding is the key. I'm not selling a course, I'm not selling you some mastermind. I am selling you strategy That is executable, that can deliver significant revenue if you stay the course. So, you're an impatient marketer, you're an impatient business owner, you're in a real dilemma right now because you're dealing with a very patient consumer that is being slammed by continuous noise 24/7 just about through their mobile devices. So, you better understand the strategies that work To get you— To the next level and to get you to real ROI. The game is changing. Stay on top of it. Peace.
