Ed Weeks Jr. asks business owners to list every plausible buyer for their company and mark each as an operator or checkbook buyer. This ten-minute exercise shows you what kind of exit you're actually headed for, not what you hope for.
The number at close gets all the attention. The second bite is where the quiet fortunes get made. If and only if you pick the right people to bet on. So, here's your homework. And it takes 10 minutes. Tomorrow morning, whenever you see this the next morning, make a list of every likely buyer for your business. You know who they are. Next to each name, write one word: operator or checkbook. That one column will teach you more about your exit than a year of waiting for that damn phone to ring. Do me a favor. Tell me what you find in the comments. And if you, if you want the deeper version of this, the actual contract terms where founders lose control without realizing it, That's in this week's Weeks Weekly Newsletter. The link will be in the show description. I'm Ed Weeks Jr. I appreciate you watching. I'll see you soon in the next one. Peace.
