What does HV Social Media do and who do we work with?

Hey everybody, Ed Weeks Jr. here. I'm the founder of HV Social Media, coming at you today really to discuss what HV Social Media and our agency provides, what services we provide. I got a lot of inquiries lately, uh, wondering what the heck we do, how we help clients, how we're landing all this new business. So let's talk about it. Let's talk about the— I have it written down— the 4 very distinct areas that we work on. The first one, and really what I love to do and provide because it's, it's really trackable and it's an easy way to show ROI, and it's lead generation. So we do lead generation for professional services. So think of your dentists, your accountants, your lawyers, any kind of professional service. We love to work with those type of clients and drive leads. It's a powerful solution that is very cost effective and can dramatically increase your bottom line. So lead generation professional services, also do lead generation home services. We love working with gutter companies, we love working with HVAC companies. We love working with electricians. We love working with plumbers, roofers, any kind of home services. It's an amazing opportunity to be able to work with these clients and show them again cost-effective solutions. I'll give you an example right now what we're using in the home services space. We're tying direct mail and retargeting on Facebook and Instagram to that direct mail list that has just dramatically increased conversions. So there's a lot less noise in the direct mail channel right now, and it's a powerful strategy to utilize. Awesome, awesome stuff. So lead generation is number one. Number 2 is what I call retail traffic. So we've worked with a number of restaurants, we've worked with companies as big as cellular sales, couple billion dollar a year business. And we drive traffic into locations. Essentially, you gotta be really good in your creative. You gotta know how to build up audiences, build up people that you can retarget to get new people into your locations, whether it's a restaurant, whether it's a retail location, whether it's the Galleria here that we work with locally. All sorts of different events. It's stuff we love to work on. It's wheelhouse. It's awesome, and it works really well. So that's retail traffic part one. Part two retail traffic is e-commerce, something we've added here in 2019, and it's it's paying massive dividends already. Excited about the growth that we're seeing with not only new clients but the returns that we're starting to get. I will tell you, lead generation typically takes 45 to 60 days to really kick into high gear. E-commerce and retail, it takes 90 to 120 days. It's just a different animal, but once it gets going, it's really cool to, to just see the results that come in. So that's what we call our retail traffic. The third piece is obviously content. We can create content that's consistent— Facebook, Instagram, consistent content. And then we work with a lot of just awesome companies to do video content. Video content is king locally. You know, I only work with a handful, really only 2 people that just do amazing video content that It just really helps drive home, you know, branding and we can use to retarget and just start to develop other campaigns. So it's just amazing stuff that we're able to do through content. So that's what we do. Then the 4th thing that we do is training. We love to come in and train your marketing departments, your marketing person, maybe you're, which I never advise, but maybe you're an owner who wants to do this. Uh, we love to train people and give them a really fresh and unique perspective how to use, uh, the power of digital marketing for your business. So 4 areas: lead generation, retail traffic, content, training. Those are the 4 areas that we hone in on. Uh, I will tell you that the majority of the training is done by Yours truly. Everything else is a team that I have assembled behind me, and it's taken over 3 years to really get the perfect team together. And now it's, it's just amazing what is starting to happen for our clients, which is the most important piece. We do this so clients can actually stop thinking marketing is a dirty word. So that's what we do. I hope it clarifies. I will make one promise to you if you've watched the video this long. I I promise if we connect, whether it's via email, in person, or on a Zoom, I will promise you you'll get a very unique perspective and dynamic ways to really take your digital marketing to the next level. So that's my promise to anyone. I make the same promise when I sit down in front of a client, a prospective client. You will always be better off And I have a better understanding of digital marketing after we have a conversation. So that's my promise to you. Hopefully we connect soon. Have a wonderful day. Peace.