Ed Weeks Jr. argues that generating leads is easy, but converting them to paying clients is where agencies fail. Most overlook the work required after the lead arrives, leaving prospects frustrated and damaging their reputation.
Everybody, Ed Weeks Jr. Thought of the day is real simple, real fast. All leads suck. Don't ever think it's just your agency driving leads that's the problem. The problem is leads take a ton of work to convert to clients, and lots of people won't tell you that. That's why so many agencies are pissing so many people off. Driving the leads is the easy part. Converting them to actual clients— Is where the rubber meets the road. Peace.
