Emily McDonald explains how identity filters what your brain lets into consciousness. Your brain receives 11 million bits of information per second but only processes 40 to 60 bits consciously, meaning identity determines which 99% gets blocked out and which tiny slice shapes your reality.
Your identity determines the direction in which you are heading in this life and what your brain will even allow into your awareness, what your brain will motivate you to do, which thoughts your brain will activate inside of your head. Your identity is so powerful. It also determines the filter that your brain uses to decide what comes into your conscious awareness and what is filtered out. In case you didn't know, over 99% of the information that arrives to your brain is filtered out before the image is constructed that you see. Over 99%. They've actually shown that around 11 million bits per second of information arrive to your brain every second, but we are only thought to consciously perceive around 40 to 60 bits per second. So this is 10.99999 million bits of information per second being filtered out.
