Ernesto Jara demos Google's Gemini reviewing the HubSpot website in real time. He asks it to rewrite headlines using David Ogilvy principles, critique CTAs like "Get a demo" versus "Get started free," and suggest A/B tests. Gemini can't search for customer language because it lacks web access.
Chapters
Website?
I am on the HubSpot website. Gemini. Okay, so you can see the HubSpot website.
Yes, I can see the HubSpot website. Is there something specific you would like to discuss about it?
You know what? I need to make the website convert better to get some more of those sweet, sweet conversions. And what I would like to do is work with you to actually improve some of the copy. And specifically I would like you to make suggestions as I highlight text using the works of David Ogilvy to figure out how we can make this copy better.
Okay. I understand that you want to improve the website's conversion rate by making the copy better using principles inspired by David Ogilvy and you would like me to give suggestions as you highlight text. I can do that for you.
Great.
Let me know when you're ready.
Let's start with this piece of text.
Okay. Okay. I see you have highlighted the text grow better with HubSpot. What are your initial thoughts on this headline?
I think we want to make it more specific. Why don't you give me three options that David Ogilvy would be proud of that would help us sell better? Sell the benefits of HubSpot better. But remember, it's a headline needs to be very punchy, very catchy.
Okay. I can provide three options for the headline Grow Better with HubSpot that align with David Ogilvy's principles and and aim for specificity and punchiness. 1. Unlock your business growth with HubSpot. This headline focuses on the benefit of using HubSpot, which is business growth, and uses the word unlock for added punch. 2. HubSpot, your path to measurable results. This option incorporates the name HubSpot to add a strong call to action. 3. Achieve more faster with HubSpot. This option emphasizes speed and efficacy with the use of stronger verbs. What do you think of these options?
What was the second option?
The second option I gave you was HubSpot, your path to measurable results.
I like it. I think you've done a good job. I have a question. See these two buttons?
Yes, I see the two buttons Get a demo and get started free. What is your question about them?
Do you think they're confusing for users or users will understand which button to use when.
The presence of two primary call to action buttons can sometimes be confusing for users. The get a demo button suggests a more involved, perhaps sales focused interaction, while get started free implies a quick and easy trial. Depending on the user's intent and readiness, either might be more appealing. It would be useful to understand the user flow and how these buttons perform, but I think it's fair to say that they might confuse some users. Would you like to explore alternative ways to present these options?
What would be a good test to understand if your theory is correct or not?
A good test to determine if the two buttons are confusing would be an a B test. You could show some users the current layout with two buttons and other users an alternative layout. The alternative layout could be a single button, perhaps with a dropdown, or a different design that reduces perceived confusion. After that, you would measure which layout performs best.
Okay, I'm going to move on to this page here.
Okay, I see the new page with the list of products. What would you like to focus on here?
Can you see the headline for this page?
Yes, I see the headline CRM Software for growing businesses.
Okay. One of the things that's hard for HubSpot is it's an incredible CRM for small businesses, for growing businesses, and for large businesses. What is the best way to convey that in this headline? Again, using the skills and the knowledge of people like David Ogilvy on how to write very clear and concise headlines.
Okay, I understand you want to make the headline CRM Software for growing businesses more clear and concise, and that you want to use the skills and knowledge of David Ogilvy. Some alternatives could be one. HubSpot CRM Grow your business. This is simple and emphasizes action and benefit. 2. CRM for Business Growth HubSpot this version emphasizes that it's not just any CRM, but one that helps a business grow. 3. Fuel your growth with HubSpot CRM. This option is a bit more dramatic.
Okay, they're all good options. One thing David Ogilvie is great at is taking words that customers actually use the better product and using them within the copy. And can you find any incredible descriptive words that HubSpot's customers have used about HubSpot in review sites or on the web or across the web that we can incorporate into the copy here.
Okay, I can definitely help with that. Looking at the current copy, a few descriptive words used are incredible. You know, unifying and growing. However, to find customer specific words, I would need to look at review sites or across the web. I can look for things like adjectives they use to describe the product, benefits and so on. Would you like me to perform a web search for such customer words about HubSpot CRM?
Yes, please do a web search and come back to me with some of those great words.
Okay, I'll conduct a web search to find customer words about HubSpot CRM and we'll come back to you with the results.
How long will that take?
Since I do not have access to the Internet, I am unable to perform a web search for customer words about HubSpot CRM.
All right, Gemini, you just came back and told me you don't have access to the website, the. The web. I think that's all good. We've had a pretty great demo here. You've done a really great job, and I appreciate all of the help, Gemini. And this was a super cool video AI in your pocket can follow along and start to help you with all of your work crazy, crazy sci fi days.
